Marketing

Consistent and targeted customer/member engagement is essential to the growth and success of any organization. Designed to automate and optimize your marketing efforts, the Freedom™ Marketing Application makes it easy to promote your organization to individuals or groups, follow up on communication, and stay in touch with your members. Manage your entire digital marketing efforts from one single platform: create custom marketing content for landing pages, track analytics, conduct email marketing campaigns, and manage your social media presence. 

Email Marketing

Our powerful email marketing platform allows you to develop productive campaigns and reach thousands of people with the click of a button.

  • Schedule and track email campaigns
  • Send unlimited emails to members and subscribers each month, and schedule one-time or recurring messages
  • Create and manage multiple email lists
  • Manage subscribers and allow subscribers to customize their email preferences
  • Build custom email templates with drag and drop editing
  • Use A/B testing to compare the success rates of different subject lines, send times, and senders
  • View analytics, including opens, clicks, and bounces
Social Module

The Social Media module seamlessly integrates with your website and makes it easy to share and post content to various social media platforms. Automatically post messages to your social networks when activities take place on your site. For example, whenever you add a news article to your website, a custom message containing a link to the article can be automatically posted to Facebook.

Statistics Module

Harness the power of Google Analytics and view a full report of your website’s performance with the Website Analytics Dashboard. This module pulls in data from other Freedom™ modules and summarizes the complexities of Google Analytics into a dashboard that anyone—from the president to an intern—can understand. Data include, but are not limited to:

  • Website visits
  • Traffic sources
  • Monthly/quarterly traffic comparisons
  • Email campaign reports
  • Top webpages viewed
 Lead Generation

The Lead Nurturing module turns your website into an effective digital marketing tool that generates leads, provides them with a personalized experience, and automatically interacts with them via email messages. This nurturing process allows you to scale lead generation as needed and focus your sales efforts on high-value prospects.

Landing Pages Module

The Landing Page module empowers even the least experienced user to build attractive landing pages with embedded call-to-action buttons, interactive forms, and other content. You can track views, clickthroughs, and conversions, and A/B testing allows you to compare the effectiveness of two different landing pages. Tailor custom landing pages to track marketing campaigns, generate leads, and convert leads to sales.

Call to Action Module

The Call to Action module is an accessible, non-technical button builder. Design your own call-to-action buttons, place them anywhere on your website, and track how many clicks each receives.

Blog

Managing a blog is a breeze with Freedom™. Draft your posts in our easy-to-use text editor, insert images and videos, schedule publishing dates, and apply categories and tags. The Blog module also features Facebook integration, enabling readers to comment using their Facebook profiles.

News Articles

Turn your website into a news resource for visitors. You can publish news articles, include images and video, schedule release dates, and display articles in a beautiful list format.

Surveys

This module allows you to easily create surveys and either publish them to your website or send them out as part of an email marketing campaign. These surveys can be conditional, adapting the questions in response to the user’s input. 

Polls

Polls provide your organization with another means of collecting user feedback. This module allows you to add polls to your website and immediately display the results to your visitors, a great way to gauge visitors’ opinions and make your website more interactive.

 

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