Understanding A/B Split

Jun 8, 2014 11:34 am

The Landing Pages module in the Silver interface provides for basic A/B Split testing of Landing Pages.

In internet marketing, an A/B Split test is a testing process where more than one option for a page may be tested in the live environment.

In an A/B Split test the "A" represents one version of the page which is tested against a second "B" version of the page.

Accrisoft Freedom's Landing Pages module tracks the responses on the different versions of the page and provides statistics for the different test options. Pages views, click throughs and responses are tracked in this module.

From the results of the A/B Split test, a page's design, wording and call to action can be refined to provide the most impactful options for the page.