Monitoring email statistics
Monitoring individual email statistics can help inform future mailings and help an organization know which subscribers are being reached through a campaign.
To view campaign statistics:
- Click on the History subtab in the Campaigns tab of the Email Marketing module.
- Click View beside a selected campaign mailing. The next screen will contain Statistics, Link Clickthru Statistics, and individual email messages statuses.
Please note: the total number of clickthrus includes recipients that click on links in an email multiple times. Total views displays the number of times someone viewed your email campaign. This is different from Views because it includes the same person viewing the email multiple times.
The History Detail view at the bottom displays each subscriber’s email address, whether the address received the email in HTML, the date the message was sent, the number of views, clicks, and clickthru dates, and whether the recipient responded to the campaign.