Using Google Authorship to assist with SEO - Part 1
Google has implemented a feature in Google Web Search and Google News that displays author information in search results.
Google calls this "Authorship" and Google claims that "it assists users discover great content." For example, when you search, you may see the name of a page’s author next to your results.
Some examples of "Authorship" can be seen in these screenshots:
Note the "by Mark Zeiter" and "by Jeff Kline" with the search results. This helps you quickly find the work of your favorite authors.
Google provides several methods of adding Authorship to search results as well as the ability to add Authorship code to your web pages programatically. This is easily added in Freedom Green Layouts.
I'll detail the steps here to sign up and link Authorship - but it will span a couple of posts to keep things organized.
I'll also point out an online tool that will allow you to check that a page has authorship applied to it.
So, lets start!
First, a prerequisite: Google+
Any individual who wishes to include Authorship in search results needs to have a Google+ profile activated and filled out.
Google+ (https://plus.google.com/) is Google's social networking platform.
While Google+ hasn't enjoyed the wide adoption seen by platforms like Facebook and Twitter, the addition of Authorship provides an incentive of web content publishers to create and use a Google+ profile to boost their visibility in Google search results.
For authorship information to appear in search results for the content you create, you'll need an active Google+ Profile with details well filled out. It must also contain a good, recognizable headshot as your profile photo. You'll then verify authorship of your content by associating it with your profile.
To sign up for Google+ visit this link: https://plus.google.com/ and follow the sign up steps.
Tip: It's best to also have your Google+ account registered with an email address of the specific domain you'll be posting on (for example firstname.lastname@example.org for posts on www.example.com), but this is not strictly required.
If you use Google Apps, you can also quickly create a Google+ profile by clicking on the +You icon under the Apps grid:
Once you have created you Google+ account and filled out your profile, continue to Part 2 of this post.