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Friday, April 27, 2012

3 Factors to Consider When Choosing a Chamber CMS

Posted by: Jeff Kline

I am a frequent flier, so I’m always comforted when I notice the airline going to great lengths to ensure a safe flight. The best safety measure is planning ahead, such as ensuring that the plane will make it to the next stop without running out of fuel. Likewise, you should plan ahead for your chamber website by choosing a CMS that won’t run out of capabilities.

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Friday, April 20, 2012

Web Content Management 101

Posted by: Jeff Kline

Now that we’ve covered best practices in designing your website, it’s time to switch gears and begin discussing the process of filling your chamber website with content. To do so, your CMS must be powerful and flexible.

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Friday, April 13, 2012

User-friendly navigation for your chamber website

Posted by: Jeff Kline

Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible as the trail markers that guided me through Yellowstone.

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Thursday, April 5, 2012

How to use eye-tracking to test your chamber website

Posted by: Jeff Kline

After reading last week’s post, you should have a basic understanding of the principles of web usability. Now it’s time to put your user interface to the test with a method called eye tracking.

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Friday, March 30, 2012

How to build a user-friendly chamber website

Posted by: Jeff Kline

Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability.

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