I am a frequent flier, so I’m always comforted when I notice the airline going to great lengths to ensure a safe flight. The best safety measure is planning ahead, such as ensuring that the plane will make it to the next stop without running out of fuel. Likewise, you should plan ahead for your chamber website by choosing a CMS that won’t run out of capabilities.
Now that we’ve covered best practices in designing your website, it’s time to switch gears and begin discussing the process of filling your chamber website with content. To do so, your CMS must be powerful and flexible.
Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible as the trail markers that guided me through Yellowstone.
After reading last week’s post, you should have a basic understanding of the principles of web usability. Now it’s time to put your user interface to the test with a method called eye tracking.
Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability.