Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible as the trail markers that guided me through Yellowstone.

After reading last week’s post, you should have a basic understanding of the principles of web usability. Now it’s time to put your user interface to the test with a method called eye tracking.

Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability.

When the perfect typeface match is made, sparks fly. But how do you find the two typefaces that are destined for each other – and appropriate for your chamber website?

Your user interface design (UI) can make or break your chamber website. Done right, your User Interface will allow visitors to easily navigate through your site and gain quick access to your content – regardless of whether they are connecting with the 27-inch iMac or the latest Droid smartphone.