Category: Chamber of Commerce
Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible Before I dive into this post, I’d like to differentiate two components associated with navigation, form vs. function. Function refers to the specific content (such as link names) that guide users from Point A to Point B. Function-related topics will be discussed in future posts. What I’m going to talk about today is form – the “look” of your navigation.
Think back to the last time you bought a car - when you first sat down in your new driver’s seat, did you need an owner’s manual to figure out how to start the ignition? Of course not. Instead, you relied on previous driving experience to get your new ride rolling. Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability .
Your user interface design (UI) can make or break your chamber website. Done right, your User Interface will allow visitors to easily navigate through your site and gain quick access to your content – regardless of whether they are connecting with the 27-inch iMac or the latest Droid smartphone. I would also like to share with you four best practices for User Interface design that I believe every chamber should follow.