Category: Chamber of Commerce
Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible Before I dive into this post, I’d like to differentiate two components associated with navigation, form vs. function. Function refers to the specific content (such as link names) that guide users from Point A to Point B. Function-related topics will be discussed in future posts. What I’m going to talk about today is form – the “look” of your navigation.
After reading last week’s post, you should have a basic understanding of the principles of web usability. Now it’s time to put your user interface to the test with a method called eye tracking.
Think back to the last time you bought a car - when you first sat down in your new driver’s seat, did you need an owner’s manual to figure out how to start the ignition? Of course not. Instead, you relied on previous driving experience to get your new ride rolling. Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability .