Category: Chamber of Commerce
As more and more organizations discover the benefits of being more personable, staff pages have begun to expand in breadth and creativity. One of the most significant changes has been the increased use of the word “team” to describe – as a single collaborative group – an organization’s leadership, board members and staff. So, should your chamber website try this new personable approach to Meet the Team pages?
You've benefited from Wikipedia, and thanks to wikiHow, you know how to make the perfect hot sauce. But do you know how a wiki can benefit your chamber website?
In order to build a strong and dynamic website, you need more than one type of content. In today’s post, I have listed nine content ideas to incorporate into your chamber website.
Jeff Kline, CEO of ACCE preferred vendor Accrisoft, offers weekly advice for chambers of commerce to improve their website and digital presence. Maintaining a strong digital presence is vital to your chamber’s survival. Choose a marketing-savvy CMS that will provide your chamber website with valuable communication tools – particularly, an email marketing service, options for social media integration and daily statistics.
I am a frequent flier, so I’m always comforted when I notice the airline going to great lengths to ensure a safe flight. The best safety measure is planning ahead, such as ensuring that the plane will make it to the next stop without running out of fuel. Likewise, you should plan ahead for your chamber website by choosing a CMS that won’t run out of capabilities.
Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible Before I dive into this post, I’d like to differentiate two components associated with navigation, form vs. function. Function refers to the specific content (such as link names) that guide users from Point A to Point B. Function-related topics will be discussed in future posts. What I’m going to talk about today is form – the “look” of your navigation.
After reading last week’s post, you should have a basic understanding of the principles of web usability. Now it’s time to put your user interface to the test with a method called eye tracking.
Think back to the last time you bought a car - when you first sat down in your new driver’s seat, did you need an owner’s manual to figure out how to start the ignition? Of course not. Instead, you relied on previous driving experience to get your new ride rolling. Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability .
Your user interface design (UI) can make or break your chamber website. Done right, your User Interface will allow visitors to easily navigate through your site and gain quick access to your content – regardless of whether they are connecting with the 27-inch iMac or the latest Droid smartphone. I would also like to share with you four best practices for User Interface design that I believe every chamber should follow.