Category: Chamber of Commerce
Coming up with a brilliant blog post idea each week can be difficult. To make it easier, start thinking about your blog in terms of strategy. Just like your website, brochure, and monthly newsletter, your blog is an integral component of your chamber marketing plan. Every blog article you write must follow a strategy and support your chamber’s goals.
Understand the concept of a blog, and discover 5 reasons why your chamber should be blogging!
In a 2005 Wall Street Journal article, Proctor and Gamble coined the term First Moment of Truth to describe the moment when a consumer is standing in the store, in front of the shelf, and makes the decision to purchase one brand over another. Recently, a new term arose to describe the moment before the FMOT; the moment when a consumer reaches for her laptop to research a product before she ever steps one foot into the store. This “pre-shopping” moment was dubbed the Zero Moment of Truth - or ZMOT, for short.
Summer of Search, Week 7: Learn how to utilize local keywords and local listings to get found by a local audience.
Summer of Search, Week 6:Your chamber website’s success is directly related to how many websites are vouching for your credibility – or, in SEO-speak, how many sites are providing inbound links to your site.
Summer of Search, Week 5: To attract your target audience, you must use the right bait. Learn how to select the right keywords and integrate them into your chamber website.
Summer of Search, Week 4: The Dewey Decimal System categorizes books based on subject, enabling us to search and locate a specific title. Search engines have a similar system for categorizing websites, called indexing. The first step to SEO is to make sure the pages of your chamber website are being indexed by search engines in the most effective way possible.
Jeff Kline, CEO of ACCE preferred vendor Accrisoft, offers weekly advice for chambers of commerce to improve their website and digital presence. Summer of Search, Week 2: Learn how to write compelling search ads, identify target keywords, and develop a strategic AdWords campaign for your chamber.
The following article is designed to provide the reader with an insight into the world of search engine marketing (SEM) as applied to Chambers of Commerce. This is not a how-to article, but rather a "why" article.