Category: Association
Here’s a scenario: A prospective constituent visits your website. The site is a little outdated making it difficult for the person to navigate through the pages. They think, "maybe if I can search for the exact content I'm looking for, I would get there faster?" With a couple more clicks around the site and no place to type out search terms, this discouraged potential new member has bounced off your website.
You can easily connect prospects to your membership association by having an up-to-date and engaging Business profile to appear in Google Search and Maps. Your listing is your organization’s virtual storefront property on Google. You can share updates, add/edit important business details, post offers, upload photos, respond to reviews and interact with people through Google My Business. Do you have a member who absolutely sings your praises? Ask them to share that love in a Google Review for others to read about.