There is no getting around it: the Web is now social. A majority of internet users want to be able to comment on articles that they read. People want the ability to share their pictures or communicate with their friends. When the average person sits down in front of a computer, he or she is looking to connect.
At Accrisoft, we regularly receive requests for social applications. We hear things like, "I want a Facebook application that allows my clients to discuss our new products," or "I want a simple way for my visitors to get to know one another." We are always glad to help, but we make sure that our clients understand one thing: the best social applications in the world mean nothing if there is no one around to use them.