Blog

Friday, April 13, 2012

User-friendly navigation for your chamber website

Posted by: Jeff Kline

Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible as the trail markers that guided me through Yellowstone.

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Thursday, April 5, 2012

How to use eye-tracking to test your chamber website

Posted by: Jeff Kline

After reading last week’s post, you should have a basic understanding of the principles of web usability. Now it’s time to put your user interface to the test with a method called eye tracking.

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Friday, March 30, 2012

How to build a user-friendly chamber website

Posted by: Jeff Kline

Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability.

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