Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
Blog Roll:
Guest post from our Junior Developer: Jordan Barhorst. Hello, I’m Jordan Barhorst, designer/developer at Thrive. By now, everyone knows about Facebook and Twitter. These internet giants are more than just a platform to post cute pictures of your kitten or tweet about what you had for lunch. More and more every day, these social networks are being used by individuals and businesses alike to promote themselves. We’ve spoken at length in previous blogs and whitepapers about how important social media is to any business. But how can you drive your audience to check out your company’s Facebook and Twitter feeds?
Everyone is at risk of being hacked. There is no fool-proof way to prevent your accounts from being accessed by individuals who should not have your information. The best way to protect your account is to create a strategy and always be aware of the information that is sent out from those accounts. When it comes to social media - word spreads fast. If you are hacked, it is almost guaranteed that everyone will know about it, see the information that is posted and possibly respond to it before you can even halt the posting. This is an unfortunate occurrence but don't fret - you can fix this. As long as you move quickly and have a crisis management plan in place.
Summer of Social Media, Week 2: Get acquainted with LinkedIn, the ultimate social media platform for accomplishing your nonprofit's B2B goals!
Social media marketing is a lot like summertime yard work. As far as work goes, it’s one of the more enjoyable forms of labor. However, it’s still important to have a strategy. Simply tossing seeds on the ground and relying on rainstorms to water your plants won’t yield a beautiful or bountiful garden. And simply creating a few social media accounts and leaving them to fend for themselves won’t bring in any new members or revenue.
When it comes to social media and contests - they BLOW UP. What do I mean by this? Log on to Facebook and search around for a little while. You are bound to find a few contests on some of your favorite brands' pages. The best way to get the news out about a contest online is to use social media. Facebook and Twitter are the main platforms to find contests on. With Twitter you can use a hashtag to track the submissions and Facebook you can use a specific page.
What is LinkedIn? If you are in business - listen up! LinkedIn is a professional networking site that allows, updates, resumes, portfolios, job postings and business pages.
In the beginning, websites were pretty basic. Just a few pages, connected by a few links, filled with some text and a few images. Things sure have changed. Websites today consist of so much more hundreds or even thousands of pages, image rotators, embedded videos, online storefronts, blogs, newsrooms, forms…the list goes on and on.
It seems to be that Google+ pages are becoming more important to businesses. Since the creation of Google+, the number of business pages has grown and there seems to be more businesses gravitating towards the new social hub. Some social media experts made comments early on that Google was "trying too hard to be like Facebook" and wanting to trump the social media giant with a new wave of socializing. Today, Google+ is a great way for people to find your business via Google Places AND another SEO result!
Everyone loves a good rivalry: Steelers vs. Ravens, Coke vs. Pepsi, Apple vs. Microsoft. But my favorite rivalry is the one between Wordpress and Accrisoft Freedom CMS. Find out which CMS better fits your needs now.