Accrisoft Blog
Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
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How Nonprofits Can Use LinkedIn Groups for Networking
Summer of Social Media, Week 7: Learn how to participate in LinkedIn Groups and connect with potential new members, donors, volunteers, board members and staff for your organization!
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LinkedIn Groups for Nonprofits: The Beginner's Guide
Summer of Social Media, Week 6: Understand why LinkedIn Groups are such a valuable marketing tool, and learn how to join the right groups to accomplish your networking goals.
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The Rules of Email Marketing
Email marketing has certainly become a hot topic of late, as ISPs are becoming less and less tolerant of unwanted email sent to their users. We’ve been paying close attention, and are hard at work on building improvements into Freedom to optimize your email campaigns. Here’s a video with some useful information about how the rules of email marketing work, and how to adhere to best practices.
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What Is A Spam Trap?
There are many pieces of the puzzle when managing an email subscriber list. Keeping the list squeaky clean is the best piece of advice any developer will give you, but we won’t drill down the specifics now. We often help clients maintain their lists, and we’ve even gone through pruning and cleaning a time or two. We’ve hit many walls and answered many questions, but one of the most frequent questions we’ve received is, “What is a Spam Trap email address?”
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What Are The Best Apps For Content Marketers?
Producing content for your clients can happen anywhere, at any time. Do you have the right tools to help you accomplish that? Here are six content writing and management apps that you can use on your iPad or iPhone at any time to jot down ideas, finish documents on the go or browse old notes for inspiration.
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5 Steps to Optimizing Your Nonprofit's LinkedIn Company Page
Summer of Social Media, Week 5: An optimized LinkedIn Company Page provides your nonprofit with visibility on one of the Web's most popular business databases, as well as the opportunity the educate and inform your followers.
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How To Make Valuable Connections On LinkedIn
Summer of Social Media, Week 4: In the summer of 1967, Friend & Lover recorded their one hit wonder, "Reach Out Of The Darkness." Nearly half a decade later, their words still ring true. In this post, learn how to reach beyond your immediate LinkedIn network to connect with potential new customers, members, donors and vendors.
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12 Steps to Optimizing Your LinkedIn Profile
Summer of Social Media, Week 3: Your personal LinkedIn profile is much like an online resume, allowing you to display your professional achievements and employment history. But even better, it is a tool that enables you to network with other professionals—colleagues and friends, as well as prospective new customers, members and donors for your organization. In today’s post, you will learn the 12 steps to optimizing your LinkedIn profile so that you and your company will be more visible and have more success on LinkedIn.
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Crisis Management Plans: Do You Have One?
We've seen so many well known companies fall short when it comes to handling a crisis. In order to maintain a calm sense of control in a crisis - there has to be a plan set in place. Every company, big or small, needs to have a plan if something goes wrong publicly. A Crisis Management Plan will become your manual to handling any issue - large or small. Here is a starting point: Survive the Unthinkable Through Crisis Planning.