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Monday, August 15, 2011

Vertical Marketing

Posted by: Jared Serfozo

In our many years’ experience working with website development companies, we’ve found a number of common traits that the most successful share. One such trait is that they’re specialists in one or several vertical markets.

Vertical marketing mean selecting a specific market and establishing your company within it. Selling to every type of business can work for some companies, but it’s often easier to grow rapidly by focusing on a single vertical for a number of reasons.

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Monday, August 1, 2011

Is Web Development a Commodity?

Posted by: Jared Serfozo

What’s a commodity market? It’s one where competition is based solely on price, in which the end-user doesn’t care about where the product came from because there is little to distinguish one from another; if you’re buying soybeans by the ton or spools of copper wiring, it doesn’t really matter who your supplier is, assuming the product meets an acceptable standard of quality.

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Wednesday, July 20, 2011

Dealing with Older Browsers

Posted by: Jared Serfozo

If you’re part of a website development company, you’ve probably been through this experience at least once: while putting the finishing touches on a client’s website you get a call from the client saying that the site looks broken. You ask a few questions and realize they’re using a browser that’s a decade old.

People use antiquated browsers for many reasons, but in many cases they’re either comfortable with their browser of choice and don’t want to change, or they simply don’t know that a newer version is available.

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Friday, June 10, 2011

Building Community on the Social Web

Posted by: Jared Serfozo

There is no getting around it: the Web is now social. A majority of internet users want to be able to comment on articles that they read. People want the ability to share their pictures or communicate with their friends. When the average person sits down in front of a computer, he or she is looking to connect.

At Accrisoft, we regularly receive requests for social applications. We hear things like, "I want a Facebook application that allows my clients to discuss our new products," or "I want a simple way for my visitors to get to know one another." We are always glad to help, but we make sure that our clients understand one thing: the best social applications in the world mean nothing if there is no one around to use them.

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Tuesday, May 31, 2011

Mobile Websites Made Simple

Posted by: Jared Serfozo
You don't have to look far to realize that we live in a mobile society--now more than ever, people are constantly on the move. As they rush from meeting to meeting and from family gathering to social event, people are becoming ever more dependent upon mobile web browsing to accomplish everyday tasks. The mobile web is booming. It has become critical that all businesses have a mobile-optimized website. In fact, research has shown that more than 5% of all web browsing is now done from a handheld device. While this number might sound low, you most likely wouldn't be willing to tell 1 in 20 customers that you simply cannot serve them. So why alienate them from your website?
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