Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
Blog Roll:
Yesterday I posted about the 2013 Facebook Changes That You Should Know About. Today I
bring you the entire list of Facebook Changes that you as a user and business should know in order to better your Facebook presence.
Facebook has been busy this year with all the changes they have made to the News Feed, timelines, personal profiles, business and interest pages, Graph Search and verified profiles. Despite Facebook wanting to keep us constantly on our toes….a learning curve comes with each change. Learn all the changes that have happened in 2013 and how they affect you and your Facebook presence.
Twitter is the fourth largest social network in the world, with more than 200 million active users. It is a unique platform because you have the option of either A) broadcasting a mass message to the entire Twitter world or B) having a one-on-one discussion with just about any individual. These factors make Twitter a valuable tool for promoting your organization and connecting with your audience on a more personal level. Keep reading today's post for ten tips that will help you improve your nonprofit's Twitter marketing.
At Inbound 13 we saw several great speakers that made points about Inbound Marketing that many companies should start adopting. We want to add some of those people to our "Remarkable Speakers" list to watch for.
As with all social media sites, the road to success is lined with lots of valuable, relevant content. Sharing interesting content establishes your organization as a thought leader and helps to start discussions with your audience. Google Plus has three great tools for sharing content and engaging with your followers: Hangouts, Circles and Communities.
Tiffany Sauder, President at Element Three, gave a very interesting talk on "Create A Winning Inbound Brand" at Inbound 13. One of the very first things she mentioned in her session, is still ringing in my head and is so simple and easy to understand; A brand is so much more than a product or label.
For the last several years, we at the Accrisoft office have been striving to abstain from all use of paper. We think it’s a worthwhile goal, not only for saving trees, but for embracing the 21st century and the efficiency of having everything we need in an accessible, digital format.
As many of you know we are at the Hubspot conference this year, brushing up on our inbound marketing skills, finding the latest and the newest cutting edge marketing strategies and
bettering ourselves to better you and your brands. What have we learned so far? Well, sleep is a must. Trying to conceptualize the newest marketing solutions, grab coffee before all the other cranky marketers drink it all AND grab a decent seat to see the PowerPoint screen, is difficult without at least 6 hours of sleep. Coffee is a must. Wake up early and get your coffee - otherwise you are out of luck. Twitter is the place to be when looking for quotes and statements done by the speaker that you weren't fast enough to write down. You will be retweeted at least 5-7x throughout the day. Wearing your badge outside of the conference will bring you new friends very quickly. Seriously.
A straightforward, in-plain-English explanation of Google's confusing local listings platform.