In our many years’ experience working with website development companies, we’ve found a number of common traits that the most successful share. One such trait is that they’re specialists in one or several vertical markets.
Vertical marketing mean selecting a specific market and establishing your company within it. Selling to every type of business can work for some companies, but it’s often easier to grow rapidly by focusing on a single vertical for a number of reasons.
What’s a commodity market? It’s one where competition is based solely on price, in which the end-user doesn’t care about where the product came from because there is little to distinguish one from another; if you’re buying soybeans by the ton or spools of copper wiring, it doesn’t really matter who your supplier is, assuming the product meets an acceptable standard of quality.
If you’re part of a website development company, you’ve probably been through this experience at least once: while putting the finishing touches on a client’s website you get a call from the client saying that the site looks broken. You ask a few questions and realize they’re using a browser that’s a decade old.
People use antiquated browsers for many reasons, but in many cases they’re either comfortable with their browser of choice and don’t want to change, or they simply don’t know that a newer version is available.
There is no getting around it: the Web is now social. A majority of internet users want to be able to comment on articles that they read. People want the ability to share their pictures or communicate with their friends. When the average person sits down in front of a computer, he or she is looking to connect.
At Accrisoft, we regularly receive requests for social applications. We hear things like, "I want a Facebook application that allows my clients to discuss our new products," or "I want a simple way for my visitors to get to know one another." We are always glad to help, but we make sure that our clients understand one thing: the best social applications in the world mean nothing if there is no one around to use them.