Blog

Wednesday, February 9, 2011

Advertise on Facebook

Posted by: Jared Serfozo

Facebook Advertisments are a great way to increase traffic to your site, test a product idea or service, and gather feedback on your target market. If you have 10 minutes and a modest budget, you can create a Facebook Ad.

For those of you who have experience with pay per click advertising and online marketing, you will appreciate the simplicity of creating a Facebook Ad, which you can do in three very simple steps.

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Monday, January 31, 2011

How Online Polls Increase Traffic

Posted by: Jared Serfozo
Most businesses use their websites as one-way communication tools by only publishing information about their businesses. While this is great to inform people of the products and services you offer, it doesn’t engage them. Establishing a dialogue between your business and your clients is a great way to get interactivity from people and understand what your customers are interested in. Online polls are one way to create that dialogue, engage visitors in two-way communication and increase traffic to your website.
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Thursday, January 13, 2011

What Are Human-Readable URLs?

Posted by: Jared Serfozo
Ever tried to email someone a URL that stretches into hundreds of characters? Not only is it annoying for you and that person, but it diminishes the chances of that person actually visiting the site. No one likes long URLs. In fact, people dislike long URLs so much there are hundreds of services whose sole purpose is to shorten URLs and make them legible and easier for people to understand.
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Thursday, December 23, 2010

Cloud-Based CMS to Scale Business

Posted by: Jared Serfozo

As a web solutions provider, choosing a CMS for your business is an important task that can make or break your projects. While there are many options available, it makes a lot of sense to settle on a single platform for your projects so that your systems can be repeatable. You don’t want to re-invent the wheel each time by learning a new system.

So how can the right CMS scale your business? Let’s look at two made-up companies as examples: Digital Web and Superior Web.

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Tuesday, December 7, 2010

Why Does a Free CMS Cost So Much?

Posted by: Jared Serfozo

A successful business needs to not only have an active online presence, but an easy way to manage and organize their data, promote their brand, capture prospects, and integrate information. With the right Content Management System (CMS), this is an easy task.

Often times, what happens is people choose free solutions because “the price is right”. Unfortunately, businesses realize too late that as they are growing and expanding, their CMS is not. This leads to third party applications and plug ins, and soon information is scattered across several platforms with no chance of integration.

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