Accrisoft Blog
Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
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Introducing: Hootlet
Now Hootsuite, I have a small bone to pick with you. I just logged in earlier last week and scheduled a few social media posts, looked through my streams on the dashboard and went on my merry way. Little did I know when I logged in today.....
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How To Make Your Emails Mobile-Friendly
According to a study by Yesmail, 49% of all email opens are happening on mobile devices. Unfortunately, mobile email optimization is too often an afterthought. By neglecting to optimize your emails for mobile, you could possibly be turning away nearly half of your organization’s supporters. It’s time to make mobile email optimization a priority!
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Google Grants - How Can They Help You?
What are Google Grants? The Google Grant program is when businesses who are considered "charities" can have the opportunity to receive AdWords money from Google for advertising. The direct definition from Google is as follows:
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How To Write An Email That Gets Opened, Read And Clicked
So, you’ve heard email marketing yields a high return on investment, but no one seems to be opening (let alone reading) your emails. What gives? Sounds like you need to check out this guide to crafting the perfect email.
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Facebook Cover Photo Changes
Facebook is always just one step ahead of the rest of us. They make changes, often times without us noticing for weeks at a time. Facebook didn't blog about this change nor did they announce it anywhere for people to see. It just sorta...happened. -
9 Email Marketing Ideas for Nonprofits
Are you using email marketing to its fullest potential? The Welcome Email, the Fundraiser, the E-Newsletter, the Public Policy Update, and more! Check out this list for some new email ideas for your nonprofit.
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What's In Pinterest's Future?
Pinterest posted on their blog on October 9th that they are starting to test promoted pins with a few businesses. Pinterest's blog mentioned that promoted pins are in test mode and will look something like this...
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Snapchat Moving Into The Marketing Realm?
Snapchat has gained a reputation that is not ideal for the marketing world. Mashable writer Todd Wasserman says it best, "Taco Bell was one of the few brands to adopt Snapchat, a platform that has a reputation for sexting." -
Facebook Changes...Again!
Facebook made more changes. This time? To their ads dashboard. There have been some changes over the last few months with the way that ads are made for a campaign but the most recent changes are to the reporting for ads.
Facebook is always just one step ahead of the rest of us. They make changes, often times without us noticing for weeks at a time. Facebook didn't blog about this change nor did they announce it anywhere for people to see. It just sorta...happened. 