Blog

Tuesday, October 11, 2011

What's New: Event Registration

Posted by: Ben
Lately, we've been spending a lot of time on our event registration system, and we think you'll be happy with the results. The new system lets you create signup forms for ...
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Tuesday, October 11, 2011

A Change of Direction

Posted by: Ben
We've decided to make some changes to this blog and begin to focus on our company and software. We want to make this a place where you can learn about our team and the projects we're working on. We want it to be informal and (hopefully) fun. Keep an eye out for new posts ó we hope you enjoy the new direction.
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Thursday, September 15, 2011

Consultative Selling

Posted by: Jared Serfozo

Consultative selling is combining products and services to craft solutions that meet a customerís needs. In the web development industry, this means doing more than simply building a website for your client; itís providing the services needed to ensure that it succeeds.

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Wednesday, August 31, 2011

The Website as an Investment

Posted by: Jared Serfozo

One of the primary problems that web developers face is selling to customers who arenít used to paying very much for their websites. In many cases, a company pays just a few dollars per month for hosting and rarely makes updates, so convincing them to pay more money can be a challenge.

They know they need an upgrade, but often donít realize what it really costs to build and maintain an effective, professional site. When theyíre quoted a price, they view it as a prohibitive expense.

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Monday, August 15, 2011

Vertical Marketing

Posted by: Jared Serfozo

In our many yearsí experience working with website development companies, weíve found a number of common traits that the most successful share. One such trait is that theyíre specialists in one or several vertical markets.

Vertical marketing mean selecting a specific market and establishing your company within it. Selling to every type of business can work for some companies, but itís often easier to grow rapidly by focusing on a single vertical for a number of reasons.

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