I recently had the pleasure of making a trip to IKEA, a store that never fails to delight me. I am always intrigued by how even the tiniest of spaces are designed to be functional, organized, and aesthetically pleasing. The same can be said of a well-designed chamber website.
What’s your favorite box office trend?You’ve probably noticed that particular themes trend through Hollywood at different times. Two years ago, the cool thing was a gritty reboot; then last year, out of nowhere, it was all about vampires. In the same way, chamber website design also experiences changes in trends.
Your chamber site should work much like the transportation infrastructure of New York City. Your website needs to become a hub where your members and community can access information moving in and out through many different channels.