Your chamber might have the most stunningly beautiful website in the world – but if your content is sloppy, the credibility of your chamber will tank. Even small mistakes, such as typos or poor word choices, will scuff up your formerly polished image.
If you're worried about a lack of time or creativity, this post is for you.
Maintaining a strong digital presence is vital to your chamber’s survival. Choose a marketing-savvy CMS that will provide your chamber website with valuable communication tools – particularly, an email marketing service, options for social media integration and daily statistics.
Today, I will continue to guide you in your search for the perfect CMS by identifying the most important content development tools for managing a dynamic chamber website.