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Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
We've decided to make some changes to this blog and begin to focus on our company and software. We want to make this a place where you can learn about our team and the projects we're working on. We want it to be informal and (hopefully) fun. Keep an eye out for new posts — we hope you enjoy the new direction.
Consultative selling is combining products and services to craft solutions that meet a customer’s needs. In the web development industry, this means doing more than simply building a website for your client; it’s providing the services needed to ensure that it succeeds.
One of the primary problems that web developers face is selling to customers who aren’t used to paying very much for their websites. In many cases, a company pays just a few dollars per month for hosting and rarely makes updates, so convincing them to pay more money can be a challenge.
They know they need an upgrade, but often don’t realize what it really costs to build and maintain an effective, professional site. When they’re quoted a price, they view it as a prohibitive expense.
In our many years’ experience working with website development companies, we’ve found a number of common traits that the most successful share. One such trait is that they’re specialists in one or several vertical markets.
Vertical marketing mean selecting a specific market and establishing your company within it. Selling to every type of business can work for some companies, but it’s often easier to grow rapidly by focusing on a single vertical for a number of reasons.
What’s a commodity market? It’s one where competition is based solely on price, in which the end-user doesn’t care about where the product came from because there is little to distinguish one from another; if you’re buying soybeans by the ton or spools of copper wiring, it doesn’t really matter who your supplier is, assuming the product meets an acceptable standard of quality.
If you’re part of a website development company, you’ve probably been through this experience at least once: while putting the finishing touches on a client’s website you get a call from the client saying that the site looks broken. You ask a few questions and realize they’re using a browser that’s a decade old.
People use antiquated browsers for many reasons, but in many cases they’re either comfortable with their browser of choice and don’t want to change, or they simply don’t know that a newer version is available.
There is no getting around it: the Web is now social. A majority of internet users want to be able to comment on articles that they read. People want the ability to share their pictures or communicate with their friends. When the average person sits down in front of a computer, he or she is looking to connect.
At Accrisoft, we regularly receive requests for social applications. We hear things like, "I want a Facebook application that allows my clients to discuss our new products," or "I want a simple way for my visitors to get to know one another." We are always glad to help, but we make sure that our clients understand one thing: the best social applications in the world mean nothing if there is no one around to use them.