Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
Facebook Advertisments are a great way to increase traffic to your site, test a product idea or service, and gather feedback on your target market. If you have 10 minutes and a modest budget, you can create a Facebook Ad.
For those of you who have experience with pay per click advertising and online marketing, you will appreciate the simplicity of creating a Facebook Ad, which you can do in three very simple steps.
Most businesses use their websites as one-way communication tools by only publishing information about their businesses. While this is great to inform people of the products and services you offer, it doesn’t engage them. Establishing a dialogue between your business and your clients is a great way to get interactivity from people and understand what your customers are interested in. Online polls are one way to create that dialogue, engage visitors in two-way communication and increase traffic to your website.
Ever tried to email someone a URL that stretches into hundreds of characters? Not only is it annoying for you and that person, but it diminishes the chances of that person actually visiting the site. No one likes long URLs. In fact, people dislike long URLs so much there are hundreds of services whose sole purpose is to shorten URLs and make them legible and easier for people to understand.
As a web solutions provider, choosing a CMS for your business is an important task that can make or break your projects. While there are many options available, it makes a lot of sense to settle on a single platform for your projects so that your systems can be repeatable. You don’t want to re-invent the wheel each time by learning a new system.
So how can the right CMS scale your business? Let’s look at two made-up companies as examples: Digital Web and Superior Web.
A successful business needs to not only have an active online presence, but an easy way to manage and organize their data, promote their brand, capture prospects, and integrate information. With the right Content Management System (CMS), this is an easy task.
Often times, what happens is people choose free solutions because “the price is right”. Unfortunately, businesses realize too late that as they are growing and expanding, their CMS is not. This leads to third party applications and plug ins, and soon information is scattered across several platforms with no chance of integration.
A Content Management System (CMS) is a powerful tool that can help streamline your business. It can transform a business from chaotic and unorganized to productive and robust.
Hundreds of Content Management Systems exist today, so choosing the right one can be a daunting task. There are many qualities to look for in a Content Management System. Below are a few of the more important ones.
I recently read that Apple was granted a trademark for their catchy saying, “There’s an App for that” (http://mashable.com/2010/10/11/apple-trademark/). I'm a little worried about this because I find myself saying this panaceas tagline on a daily basis. What if an Apple Fanboy happens to be following me when I say "it"? Maybe I'm just being paranoid.
Anyways, Accrisoft has been asked a lot lately if we can make “Mobile Apps”. I always reply, “What do you mean by mobile app?”
Even if you haven’t taken a bike ride in more than 10 years, I bet you could jump back on and start riding right away, without going through the trouble of learning the skills all over again.
Wouldn’t it be nice if learning complicated skill sets were the same way? In many ways, they are – you can learn them once, and never have to re-learn them again. It can be easy to embed those skills in that brain of yours, but it takes practice and reinforcement– just like all the practice you did when learning to ride your bike.