Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
In our many years’ experience working with website development companies, we’ve found a number of common traits that the most successful share. One such trait is that they’re specialists in one or several vertical markets.
Vertical marketing mean selecting a specific market and establishing your company within it. Selling to every type of business can work for some companies, but it’s often easier to grow rapidly by focusing on a single vertical for a number of reasons.
What’s a commodity market? It’s one where competition is based solely on price, in which the end-user doesn’t care about where the product came from because there is little to distinguish one from another; if you’re buying soybeans by the ton or spools of copper wiring, it doesn’t really matter who your supplier is, assuming the product meets an acceptable standard of quality.
If you’re part of a website development company, you’ve probably been through this experience at least once: while putting the finishing touches on a client’s website you get a call from the client saying that the site looks broken. You ask a few questions and realize they’re using a browser that’s a decade old.
People use antiquated browsers for many reasons, but in many cases they’re either comfortable with their browser of choice and don’t want to change, or they simply don’t know that a newer version is available.
There is no getting around it: the Web is now social. A majority of internet users want to be able to comment on articles that they read. People want the ability to share their pictures or communicate with their friends. When the average person sits down in front of a computer, he or she is looking to connect.
At Accrisoft, we regularly receive requests for social applications. We hear things like, "I want a Facebook application that allows my clients to discuss our new products," or "I want a simple way for my visitors to get to know one another." We are always glad to help, but we make sure that our clients understand one thing: the best social applications in the world mean nothing if there is no one around to use them.
You don't have to look far to realize that we live in a mobile society--now more than ever, people are constantly on the move. As they rush from meeting to meeting and from family gathering to social event, people are becoming ever more dependent upon mobile web browsing to accomplish everyday tasks. The mobile web is booming. It has become critical that all businesses have a mobile-optimized website. In fact, research has shown that more than 5% of all web browsing is now done from a handheld device. While this number might sound low, you most likely wouldn't be willing to tell 1 in 20 customers that you simply cannot serve them. So why alienate them from your website?
It’s a familiar frustration: that moment where you hit a roadblock with a product or a service, and you need some kind of help. You get stuck browsing through lengthy FAQs and forums, or you’re forced to dial a 1-800 number only to be faced with an overwhelming list of automated support options. All you really want is to be connected with someone who can help!
Are you stuck in Development Hell? It’s full of third party plug-ins, custom programming, and developers trying to patch things together. Sometimes it’s hard to realize if you’re stuck there, especially if you’re background is non-technical. Here are some things to look for:
Does your Content Management System provider offer weekly trainings to keep you and your clients up to date on the latest developments and features? Doctors read the latest medical journals, stock brokers stay up to date on the market, and so should you be keeping up with your CMS.
Facebook Advertisments are a great way to increase traffic to your site, test a product idea or service, and gather feedback on your target market. If you have 10 minutes and a modest budget, you can create a Facebook Ad.
For those of you who have experience with pay per click advertising and online marketing, you will appreciate the simplicity of creating a Facebook Ad, which you can do in three very simple steps.