New Website Launch: Arizona Chamber of Commerce

Accrisoft recently partnered with the Arizona Chamber of Commerce to launch a dynamic new website designed to amplify its mission and streamline member engagement. As a leading voice for Arizona businesses since 1974, the Chamber advocates for pro-growth policies that support a thriving state economy. 

The new site serves as a central resource for current and prospective members—highlighting key initiatives, simplifying access to tools and committees, and reinforcing the Chamber’s role in shaping the future of business in Arizona. 

Table of Contents 

• Bold, Desert-Inspired Design 
• Unified Page Layouts 
• Designed to Tell the Story 
• Organized for Clarity 
• Built for Business Engagement 
• Visuals that Add Impact 

Bold, Desert-Inspired Design 

The new website proudly features the Chamber’s updated branding, pairing a dark teal blue with gold accents and earth tones that nod to Arizona’s natural landscape. These colors work in harmony with the site’s clean typography and refined layout to create a polished and grounded look. 

Background textures and imagery—designed by the Accrisoft team—add subtle depth throughout the site, maintaining visual interest without distracting from the content. 

Unified Page Layouts 

To support a cohesive user experience, every subpage follows a consistent layout. Visitors can easily explore what the Chamber does, why membership matters, and how to engage with ongoing initiatives. 

Keeping headers and page structures uniform was an intentional design choice, helping users move from one section to the next with confidence and clarity. 

Designed to Tell the Story 

More than just an informational site, the new azchamber.com is a storytelling tool. It answers key questions for prospective members—Why should I join? What does the Chamber stand for? How do I get involved? 

Pages like Business Agenda and Policy Committees outline the Chamber’s priorities and create clear pathways for involvement. Whether someone is looking to advocate, connect, or learn, this website makes the next steps easy to follow. 

Organized for Clarity 

To make it easy for users to navigate the Chamber’s key focus areas, two dedicated microsites —the Arizona Chamber Foundation and the Arizona Manufacturers Council (AMC)— are seamlessly built into the main site. Each microsite includes its own submenu and content structure while maintaining the cohesive branding and layout of the core website. 

This streamlined architecture keeps the experience intuitive for visitors while clearly distinguishing the Chamber’s statewide initiatives, research efforts, and industry-specific advocacy work. 

Built for Business Engagement 

At the core of the site is a clear call to action: Become a Member. After joining, members are invited to dive deeper by joining a Policy Committee, an important second step in building long-term engagement. 

To reinforce the impact of membership, a dynamic Board Member Testimonials slider on the homepage offers social proof and personal insight into the value of being part of Arizona’s statewide business network. 

Visuals that Add Impact 

A looping background video on the homepage introduces the site with movement and energy. Combined with subtle textural graphics and intentional spacing, the visuals create a professional yet inviting tone. 

These elements elevate the experience while ensuring that content remains the focus. 

Explore More Chamber Websites 
Want to see how other chambers are leveraging Accrisoft to grow their business communities? Browse our Chamber of Commerce portfolio to discover more examples of engaging, action-driven websites.