New Website Launch: JCC Camp Ruach

We’re thrilled to announce the launch of the new website for JCC Camp Ruach, a vibrant summer program run by the Shimon and Sara Birnbaum JCC in Bridgewater, New Jersey. This new site was created to be both an engaging promotional tool for families looking to sign up for camp and an essential resource hub for those already enrolled in the camp. 

Built in close collaboration with the JCC team, this project was all about bringing the energy of Camp Ruach online, capturing the spirit of summer while delivering a clear and organized user experience for families at every stage of the camp journey. 

Table of Contents 

• Mobile-Friendly, Vibrant Design 
• Branded Fonts and Floating Header 
• A Hub for Families 
• Showcasing Camp Life 
• Design and Animation Enhancements 
• Built for Conversion

Mobile-Friendly, Vibrant Design 

The Camp Ruach site is fully responsive and easy to use across all devices. Parents can find key information with just a few clicks when browsing on a phone, tablet, or desktop. Everything is optimized for today's on-the-go families, from viewing session dates to signing up for a tour. 

Color-coded breakdowns of Dates & Rates help users quickly understand the pricing structure across different age groups and camp sessions. These visual distinctions make it easy to navigate and compare options, especially helpful for new families exploring what Camp Ruach has to offer. 

Branded Fonts and Floating Header 

To keep the fun, energetic feel of Camp Ruach front and center, we incorporated the JCC’s custom-branded fonts—a bold display typeface paired with a playful handwritten accent font. This combination adds personality and perfectly complements the camp’s lively atmosphere. 

The header floats above the main homepage slideshow, allowing key visuals and calls to action to shine from the moment a visitor lands on the site. 

A Hub for Families 

This site is both promotional and practical. For new families, it's a compelling invitation to explore the camp, meet the team, and schedule a tour. For returning families, it’s the go-to spot for forms, schedules, and program updates. 

Key resources include: 

• Dates & Rates: Clearly segmented and color-coded by age group and session length. 
• Camp Activities: Custom tables showcase programming in areas like Aquatics and STEAM. 
• Team Page: Introduces the staff and leadership behind the camp experience. 
• Third-Party Logins: Easy-to-access links for secure account management and registration. 

Showcasing Camp Life 

One of the standout features of the site is how it tells the story of Camp Ruach through the voices of its campers. Testimonials bring the experience to life, giving prospective families a window into the friendships, growth, and unforgettable memories that define each summer. The RUACH Values page highlights the deeper mission behind camp life. Beyond fun in the sun, Camp Ruach is rooted in core values guiding every activity, interaction, and camper experience. 

Design and Animation Enhancements 

While the JCC team brought some of their own animation ideas to the table, our designers expanded the site’s visual appeal with layered background graphics and playful design elements. We provided reusable visuals and guidance on layout best practices, empowering the client to maintain and build out the site confidently post-launch. 

These enhancements add energy to the design without overwhelming the content, striking the right balance between information and experience. 

Built for Conversion 

Ultimately, this site is designed with one main goal: to encourage families to take the next step. Whether it’s learning more about camp, scheduling a tour, or enrolling a camper, every element of the site is crafted to support those actions. 

With a lively design, thoughtful content, and intuitive navigation, JCC Camp Ruach now has a digital presence that matches the excitement of summer camp itself. 

Explore More JCC Websites 

Do you want to see how other JCCs use Accrisoft to power their online presence? Browse our portfolio of JCC and YMCA websites to discover more designs, features, and digital strategies in action.