How To Write an Engaging About Us Page For Your Membership Association

Every organization has a story to tell and that sharing that story is important to the success of your nonprofit. The About Us page on your website gives your organization an opportunity to share the inspiration, testimonies, and achievements behind your story. Giving readers the chance to connect with your why, how you got started and who you have helped is a great way for them to build trust and credibility with your organization and mission. 

Sharing your history in a creative way is also a great way to educate your site visitors and show how your organization has evolved over time. Showing numerical impact data on your About page also resonates with people without sounding like a sales pitch, especially for prospective donors or members. 

Here are some tips to consider when crafting the About Us page on your website.

• Tell your mission and vision
• Provide valuable facts about your organization
• Give examples of what makes your membership unique and how it is delivered
• Share how your organization started and how it has evolved
• Introduce your staff and board of directors 
• Show off your credentials, awards, and accolades

Now, let’s take a look at a few membership association websites that really knock it out of the park with their About Us page.

The Los Angeles Chamber of Commerce 

Head over to the Los Angeles Chamber of Commerce website to really be wowed by their Our History page under their About Us section. With more than 130 years of serving the business and community of LA, there’s a lot of history to cover.

Here are the main features on the LA Chamber of Commerce About Us Page:

• This Chamber does a great job of showing a timeline of its history with colorful overlaid images and bold typography for site visitors to scroll through.
• One of the coolest features of this About Us section is the use of historic images dating all the way back to the late 1880s.
• There is an excellent use of storytelling on both the About Us and History pages where they have come from to where they are now for members and potential members to learn about.

Cape Fear REALTORS® 

Cape Fear REALTORS® displays a simply designed About Us landing page for users to click on and read more about.

Here are the main features on Cape Fear REALTORS® About Us page: 

• Each category of content is displayed in a colored grid box format.
• Users can access more information on each topic on a separate landing page.
• This design format is a great way for organizations that have a lot of content to display everything in an organized way. 

Jewish Community Center of Central New Jersey 

The About Us page on the JCC of Central New Jersey website really shows the culture and community at the J.

Here are the main features on this JCC About Us page:

• On the main About Us landing page, this J shares its mission, vision, and values. This is a great way for potential members to learn more about the J.
• Once you scroll down the page, you’ll see a top design trends—grids and frames—to display more information such as the staff, board of directions, and employment.
• Each grid box is clickable and takes visitors to a landing page to learn more.

To check out more About Us pages for Chambers of Commerce, Real Estate Associations, or Jewish Community Center, be sure to find some inspiration here. If you’re looking to refresh the look on your membership association’s website, please reach out and someone from our team will be in contact with you.

Here are some other articles you might like.....

Why Your Membership Association Website Needs a Search Function

SEO Best Practices For Redesigning Your Website

How to Create a Google My Business Profile For Your Membership Association