Published: Tuesday, March 3, 2020 | Tags: Case Study, Chamber of Commerce, Membership Management Software, Website
Rogers-Lowell Area Chamber of Commerce is celebrating the launch of its new website and membership management software system to manage members, operations and sales. We wanted to highlight the top features on this site and congratulate this Chamber of Commerce on using a total software solution for their organization.
Table of contents:
The components feature on the new Rogers-Lowell Chamber website offers content configuration across different web pages. With this capability, the Chamber staff can control elements on the site without using HTML. A benefit to using components is you only need to make updates once, and it edits across the site.
Rogers-Lowell Chamber eliminated the use of third-party software, exporting and importing various data and using multiple logins by simplifying to one total software solution. Using one software system encourages staff and member usage and efficiency. Built on Amazon Web Services and using top-tier technology, Rogers-Lowell Chamber is hosted through the cloud and uses the latest security features including facial recognition and blockchain.
Your members can find great synergy with your organization if you give them the proper tools. With the Membership application, Rogers-Lowell is able to manage their events, member profiles/accounts, dues, business directory, contact databases, and sign-up forms of all types.
The Finance application strengthens your existing accounting software without replacing it. This application provides end-to-end invoices, collects payments, creates invoices, receives dues, and the sales subsidiary ledger provides financial reporting.
Improving member engagement through a great online and marketing experience is one of the most important objectives for Chambers of Commerce. Rogers-Lowell is using the Marketing tool from Accrisoft Freedom to create and schedule campaigns, manage lists and subscribers and view analytics. The other marketing capabilities of this application include creating surveys, polling members and lead generation to nurture high-value prospects.
Sales CRM
Your members and customers are your golden egg. The Sales application used by Rogers-Lowell allows this Chamber to attract new members, manage the sales pipeline, create new leads, set custom stages, and track the sales process from start to finish. They can also track member data, segment customers into groups and establish sales targets.
Collecting data and reporting is part of the daily routine for Chambers of Commerce. Using nontechnical reporting allows staff members to pull reports on dues and segment information about members. For example, this feature allows staff members to run reporting on how many businesses are owned by women or how many companies are small to medium-sized businesses with a certain number of employees.
Best of all, Rogers-Lowell Area Chamber of Commerce manages it all with Accrisoft Freedom, our all-in-one website and membership management software. They can manage their website content, marketing tactics, events, news, members/investors, dues and more, all in one place. This eliminates workarounds and removes the juggling of multiple accounts and software systems to accomplish a single task.
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