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Published: Tuesday, December 31, 2019 | Tags: JCC
With the end of the year quickly approaching, now is the perfect time to map out next year’s website and marketing budget for your JCC. Simple, yet strategic upgrades to your JCC website can yield a great success for online member engagement. We have compiled a list of 5 website enhancements to better serve your members and help your JCC grow.
Annual reports are a key feature that provides board members and the community a breakdown of how your JCC has spent donations and impacted the community. A long-page design with a sticky menu allows users to read the annual report without the information disappearing when they scroll down the page. This online feature is a great complement to your organization’s printed report. On the contrary, it can completely eliminate the need for mailing the annual document, if your organization is looking to reduce printing costs. Showcasing this report online allows more members and the community to see the impact of your organization.
Nothing encourages someone to take action like time running against the clock. Whether your JCC is promoting an upcoming event, league registration or promotional items, using a countdown timer across different pages can create a sense of urgency for visitors to take action.
Every year, your JCC will need to promote summer camps and sports leagues. A microsite is the perfect feature to display all the necessary information in a clear and concise format for site visitors to learn more about each of these topics. These pages may resemble your JCC site or provide a completely new look and feel but gives camps and leagues it’s own navigation to feature about sections, schedules, sign-up forms, waivers, volunteer information along with individual landing pages.
Adding alerts to your JCC’s homepage should be easily accessible for you to update, especially if the information is time sensitive. This feature allows a pop up to be displayed to alert site visitors of important information including pool closings, holiday hours, special membership promotions and more.
People like to plan when it comes to their health and wellness. When members or potential new members are visiting your site, you want fitness classes and personal training schedules to be simple to navigate. Users should be able to filter the schedule of classes based on times or types of classes while also having the ability to add a class they register for, to their calendar.
We love getting feedback from our JCC readership on how new website tools like these have helped their organization grow. If you are looking to integrate any of the tools mentioned in this article onto your JCC site, simply fill out the form below and one of our talented web strategists will be in touch.