5 Ways Your Chamber or Economic Development Organization Could Benefit from a Mobile AppThursday, August 30, 2018
Have you ever walked into a restaurant and the room is filled with Millennials, heads down, entranced by their smartphones? Let’s face it — we are living in the “Mobile Era”. By 2019, the number of mobile phone users is expected to reach 4.68 billion.
With the rise of Millennials in the workforce, member-based organizations, such as chambers of commerce and economic development organizations, are looking for ways to stay relevant in the digital age. A dynamic, user-friendly mobile app gives you the ability to keep members engaged anytime, at any place.
You might be thinking, “But our chamber’s website is already mobile-friendly.” Unfortunately this may not be enough for larger chambers or modern business. So what are the key benefits of mobile applications? We’ve discovered 5 compelling reasons why your chamber or member-based organization should build an app.
1. Push Notifications and Instant Updates
Push notifications are alerts or messages that display on a mobile device. Chambers can utilize push notifications to update their members on current job openings, event reminder alerts, business openings, and more.
2. Event Calendars and Registration
Having a mobile app simplifies the registration and ticketing process. The entire registration process can be done all in the palm of the hand in a quick and easy fashion. Not to mention, there is the ability to check into the event via the app saving time and effort.
3. Login Capabilities to Web Portals and MyAccount Profiles
Some mobile apps have member login capabilities where members can access their personal and professional information, view invoices, make payments, and more.
4. Fast Access to News, Business Directory, Coupons, and More
On average, apps are about 1.5 times faster than mobile websites. They even perform actions much faster. A recent study showed that attention span is down to 8 seconds, compared to 12 when the study was first conducted in 2000. Therefore, it is important to stay up to date with the latest, fastest technology, so app users will have instant access and gratification to all of your chamber resources.
5. Increased Member Interactivity and Engagement
Peer-to-peer messaging is highly beneficial to those seeking to network, finding a job, or promoting their business. Some apps even give members exclusive access to networking events and volunteer opportunities.
The Bottom Line
Building a mobile app is a sure way to secure your presence in an ever-evolving industry. Remember, more and more people are on their phone as time goes on and they expect to do everything on a mobile device at anywhere, anytime, on any device. Instead of being pushed to the way-side, your members will have access to your chamber or economic development organization right in their pocket. Pretty cool, right?
Does your organization have a mobile app? Why or why not? Share your thoughts below in the comments section!