How To Collaborate With Staff When Writing Your JCC Website ContentTuesday, June 20, 2017
This post is the second in a series about creating content for your JCC website.
When you’re writing content for your new JCC website, it doesn’t matter if you’re starting from scratch or revamping existing content—you’re going to need to enlist the help of other JCC staff. After all, no one knows the individual departments within your J better than the department heads themselves.
Don’t rely on existing content, either; there’s no guarantee that it is still accurate. Instead, create a detailed questionnaire that can be sent at once to every single department head in your JCC. This could be as simple as a Word or Google document that you send via email and ask them to fill out and return to you.
What to include in your questionnaire
Here are some questions to ask:
- What is the official name of your department?
- Do you have a tagline/slogan? If so, what is it?
- Does your department have it’s own logo? If so, please provide a link to the file.
- Please list all staff (including yourself), as well as their titles, contact information, and bios (if they are already written).
- Please list all programming currently scheduled. Include the following information:
- Program/class name
- Program/class description
- Location or facility used (include address if outside the JCC)
- Age group
- Start and end dates
- Registration start and end dates
- Link to registration form
- Any additional information? (testimonials, other forms, policies, etc.)
- Please include links to any photos you would like to be included on the site
To save you some time, we put together a questionnaire document that includes these questions and more!
The benefits of using a questionnaire:
Sending out a questionnaire has several benefits:
- It’s quick and efficient. It prevents you from having long in-person conversations with each department head.
- All of your content is compiled in a consistent format. This will make it easy to look through each department’s answers, pull out the class or program information, and place it on the website in a format that is consistent across the entire site.
- It keeps you in the driver’s seat. When you have a plan for what content will be included and how it will be formatted, it’s easier to stay focused on your goals, even if other JCC staff overwhelm you with excess content and different formatting.
Don't forget to say Thanks!
Be sure to send a warm thank you to each individual who helps you out during this information-gathering process. This is their website, too (even if it’s your baby) and they want to feel like they’re a part of it. It can be tricky to find that perfect balance of managing the content development process while also including JCC staff, but when you have a solid plan in place, it’s a little easier.
Up Next: Writing Your JCC Website Content
Now that you understand how to put together a site map and collect information from your department heads, it's finally time to start writing content! Stay tuned for the next blog post, where we'll discuss 6 best practices for writing content for your JCC website.
For everything on how to write content for your JCC, all in one place, download our free ebook, The DIY Guide: Creating Content for your JCC Website now.