How to Set a Budget for Your Website RedesignMonday, November 21, 2016
Website Redesign Guide for Nonprofits, Part 2
Welcome to Part 2 of Accrisoft's Website Redesign Guide for Nonprofits. Part 1 (How to Convince your Board of Directors to Approve a Redesign) and the main post are also available if you haven't viewed them yet.
Now, let's learn how to set a budget for your website redesign.
One of the most common questions we get is, “How much does it cost to build a new website?”
It depends. A website can cost anywhere from $8,000 to $80,000 depending on your requirements.
A better question would be, “How much does it cost to build YOUR new website?”
To give an accurate estimate, web design companies need to know what your nonprofit’s goals are to determine exactly what your organization needs in terms of functionality for your site.
Probably not the answer you were looking for. But don’t worry. If you need to make a budget for your new website, but have no clue where to begin, try some of the tips below to help you get started with your nonprofit’s web design budget.
Define your goals and requirements
The first thing a web design company will ask during an initial pre-qualification phone call or meeting will be what your goals and timeframe are for your website. To determine if they are the right company for your project, they will help you define your website requirements to get a clear picture of how the site will need to perform.
In order to get an accurate estimate for what your website will cost and reduce the chance of additional costs occurring later in the project, it is important that you first sit down with your staff members to determine exactly what your goals and requirements are for your website (this will be helpful later on as well when you are looking for funding!).
To do this, you will want to answer these key questions:
- What do you want to accomplish by building a website?
- What is the type of website you need? E-commerce, entertainment, informative, etc.
- Who is your target audience?
- What kind of information is your target audience looking for?
For some, websites are purely a means for passing on information to their clients. While this is a good start, we know that a website can and should do much more for your organization.
If you are a membership-based group, having membership management software (MMS) will help you collect dues, attract new members and connect with current ones. Or you may want a web functionality that helps you easily disseminate pertinent information to your client base. You could also need your site to solicit donations or recruit volunteers. A website can have many functions so make sure that you have the full scope of what your needs are, and more importantly, what the needs of your clients are.
Defining your goals and requirements is a good start. But there is much more that goes into budgeting for a new website. To help give you a better idea of the costs associated with designing a website, we have created a free ebook that breaks down each stage of your nonprofit’s web redesign and the expenses to budget for.
Ebook: How To Set a Budget for Your Website Redesign Project
In the second ebook of the Website Redesign Guide for Nonprofits, we walk you through how to approach your budget for a website redesign including the steps for:
- Defining your goals and requirements
- Getting estimates from one or several web design companies
- Setting your budget and sticking to it
Also included in the free ebook is a list of 10 questions to ask yourself before meeting with a web design company.
Set a budget for your new nonprofit website and get one step closer to a product you and your clients will love. Download the ebook today!