By Jeff Kline


5 Design Elements That Look Amazing On Any Website

Monday, May 11, 2015

Every website is unique, because every organization is unique. But there are several design elements that will take any website from drab to fab. To help us demonstrate these design elements, we would like to direct your attention to Exhibit A: the stunning, recently launched website for The Jersey Cape vacation guide.

The Jersey Cape website


1) High Quality Featured Photography

Hero images have been a continuing design trend for the past two years. But it’s not enough to just throw any old picture up on your homepage. The emphasis here is on high quality photography—that means high resolution (we suggest 72 dpi), large size (at least 1900 pixels) and good composition (simple, not too cluttered).

A great hero image will evoke emotion. Upon landing on The Jersey Cape homepage, visitors might feel nostalgia for the summer beach trips of their childhood.


2) Flat Design Elements

The days of heavy gradients and metallic textures are over. Buttons, icons and menus have gone flat and vector-based. There are a lot of reasons for why this trend has become popular—vector images display better on mobile devices, and flat colors create a cleaner overall design—but the truth is that flat design is in, and without it your website will look dated.

There is some consolation for those who miss skeuomorphism—subtle shadows and vector-based patterns have been recently reintroduced back into modern design. You’ll find that The Jersey Cape incorporates a nice balance of flat design and very subtle gradients.


3) Modern Color Palette

Wave goodbye to standard HTML colors and shake things up with a more modern color palette. Whether you decide on something bright and bold (like The Jersey Cape’s neon green accent color) or a cool muted look, a fresh paint job will make a big difference.


4) White Space

Balance large images and bold colors with plenty of empty space. It doesn’t have to be white, it just needs to be plentiful. The Jersey Cape homepage uses white space (and a little gray space) to contain different sections of text. This keeps the design crisp and clean.


5) Simple Navigation

Usability is just as important as the look of your website. Make your website easier to navigate by incorporating more scrolling and less clicking. Limit your main menu to no more than 7 menu items (Jersey Cape has 5), and ditch the Home button. Figure out how people can access the information they want in as few clicks as possible.

Now go visit the new Jersey Cape website at!


Want a website as beautiful as The Jersey Cape’s?

Get in touch with Accrisoft, and we’ll be happy to help!

Say hello



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