By Jeff Kline

Blog

Nonprofits: How to Use LinkedIn to Accomplish Your Business Goals

Thursday, April 2, 2015

When you think of LinkedIn, you might associate it with job seekers or a place to post your resume online. (You can see my personal profile here; let’s connect!) But LinkedIn can also be a powerful tool for nonprofits to accomplish some of their most important business goals.

In today’s blog post, I’ll discuss how you can use LinkedIn to promote your cause, locate board members, attract volunteers, and hire new talent.

Create a Company Page

It all begins by creating a company page. This is your nonprofit’s presence on LinkedIn, so be sure it is a positive representation of your organization. A few tips: Make sure you add a header image, logo, detailed description about your nonprofit and the community/industry you serve, your website URL, and featured groups.

Greene County Economic Development does a great job of keeping their company page up to date by sharing relevant local news articles.

Greene County linkedin

 

Get added to supporters’ profiles

On every LinkedIn user’s profile, there is a section called “Organizations” where people can list the organizations they are involved with. Reach out to your members, volunteers, donors and advocates, and ask them to add your nonprofit to their profile.

Organizations on LinkedIn

Recruit Board Members

LinkedIn’s Board Member Connect program exists to help nonprofit leaders identify, recruit and connect with board members. LinkedIn connect provides eligible nonprofits with:

  • free access to a premium LinkedIn account
  • membership to the Board Member Connect group on LinkedIn
  • ongoing training on how to use LinkedIn to connect with board members

To get started, you must register for the webinar. But if you want a sneak peek, check out the LinkedIn Board Member Connect SlideShare!

Post job and volunteer opportunities

If you are hiring staff or seeking volunteers—and if you have a budget set aside for the recruitment process—you might want to consider LinkedIn. According to LinkedIn Job Slots, you can create targeted job and volunteer postings that will be advertised on a user’s homepage and other areas of LinkedIn.

Girl Scouts of America uses LinkedIn frequently to post jobs and volunteer opportunities.

Girl Scouts volunteer opportunity on LinkedIn

If you’ve never written a LinkedIn job description before, here are some tips for creating an ad that will attract ideal candidates:

  • List specific skills, along with a description of your association that explains why it’s a great place to work
  • Use standard, specific job titles 
  • Prioritize your must-have skills and strengths
  • Instill your passion for the organization in the post and use language that reflects your culture.
  • Explain the recruiting process

Out of the 300 million users registered on LinkedIn, and the 82% who say they are interested in volunteering, you are practically guaranteed to find the perfect match for your organization.

Tip: Although it’s all kept a little under wraps, there is mention of discounts available for nonprofits on LinkedIn Talent Solutions. To learn more, you have to email nonprofitsolutions@linkedin.com.


 

LinkedIn has millions of users, and the tools to help your nonprofit connect with them. But remember, I just provided you with the formula. To accomplish your business goals on LinkedIn, you need to put some time and effort into it.

If you’re serious about wanting to utilize LinkedIn to accomplish your nonprofit’s business goals, I challenge you to create a company profile and spend at least 10 minutes a day on it for a month: exploring Groups, expanding your company profile, sharing content pertinent to your industry, commenting on articles, etc. Investing the time will undoubtedly pay off in the end.

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