By Amy Chick

Blog

Lead Nurturing: More Clients in Less Time

Monday, September 29, 2014

If you stress about finding new clients, you’re in good company. It makes sense that most entrepreneurs don’t enjoy sales — after all, that’s not the skill set that made you decide to start a business. And it’s easy to feel discouraged when it seems like your lead generation efforts rarely result in new clients — but really, lead generation is only half of the equation.

When you find a new prospect, in most cases they’re not ready to hire you on the spot (but wouldn’t that be nice?). It’s important to stay in touch with that person and build a relationship, so when they are ready to start a project they hire you instead of someone else. This concept is called lead nurturing and it's important to have a system in place supporting it.

What does this system look like right now for you? Maybe you have a spreadsheet where you track your interactions and potential projects — or maybe you enter this information into an app. Either way, it’s easy to get overwhelmed when you have to spend time manually emailing or calling each prospect to build the relationship.

Accrisoft Freedom automates this process with the Lead Nurturing module, which interacts with prospects via email and allows you to scale lead generation as your business grows.

The module builds your prospect database by importing contacts who fill out a form on your website or open one of your emails. You can then schedule email chains to these prospects, and the module segments each potential client based on the way they engage with your emails. Eventually, the software will automatically filter your database so that you can interact personally with the prospects who are most likely to turn into paying clients.

Generally, businesses that focus on lead nurturing strategy see a much higher conversion rate out of their existing prospects. And by automating this process, you can spend more time on other tasks related to your business.

Visit our forum to learn more about how the Lead Nurturing module functions.

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