By Jeff Kline


When Bad Images Happen To Good Websites

Tuesday, April 1, 2014

The images you use on your website can make or break the design.

Modern web designs are very image-heavy. Full-page background images and large image rotators are huge trends right now. When an image is that prominent on your website, it had better be a good one.

To illustrate my point, let’s look at a really nice web design and see how the quality of the site changes when different images are placed on the homepage.

The Good: High Quality Photography

high quality photograph example

High quality photography will give your website a professional, credible look and feel. If you can’t hire a professional photographer to take custom photos, you can always purchase stock photography. Check out Shutterstock, iStock and photodune. And Depositphotos has stock images for as little as $1.00! 

The Bad: Pixelated Photography

blurry photograph example

“Pixelated” means the individual pixels of color in an image are visible to the naked eye. This is often caused when a too-small image is stretched to fit into a large image placeholder. Pixelated images look unprofessional and present a bad first impression to visitors. Always make sure your images are sized correctly and appear crystal clear on your site!

The Ugly: Busy, Text-Heavy, Cobbled-Together Event Banner

bad event banner image example

Nothing ruins a clean web design faster than a busy, text-heavy, cobbled together event banner. (And don’t even get me started on the starburst.) Promoting events is a great use of your image rotator, but there are better, more aesthetically-pleasing ways to do it. There’s no need to place ALL of the event details right there on your homepage. A nice photograph with a short caption (as you saw demonstrated in “The Good”) is a great way to draw attention and encourage visitors to click through for more event details.


The Bottom Line?

Make finding high quality, professional-looking photography a top priority. Make a good first impression. Don’t let bad images ruin your great web design.

Thumbnail image source: Henry Tahiliani


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