How To SEO Your WebpageTuesday, March 25, 2014
Last Updated: 5/20/2015
Everyone's talking about SEO—the art of structuring and writing your website in a way that search engines index it and searchers find it. An entire industry has emerged around it, with SEO agencies popping up all over the country. And it can get pretty complex, with terms like "canonical tags" and "schema" and "Hummingbird" getting tossed around.
But SEO doesn't have to be so complicated. By following some basic rules, you can help your web content rank higher in search and bring in more organic traffic.
Keywords and Searcher Intent
When writing for SEO, there are a few things to think about:
- Who is my target audience?
- What queries are they typing into search engines?
- How does my organization provide a solution?
The new Google search algorithm focuses on searcher intent, connecting people with the websites that best answer their questions.
SEO writing is now a 2-part process: First, consider what your audience is asking and how you can provide an answer. Second, do some in-depth keyword research to determine the exact terms people are using to search.
Where To Place Your Keywords
The following page elements are what search engines pay most attention to when determining where to rank your webpage in search results. By placing your most important keyword phrases in these elements, you can help search engines rank you for the right search queries.
Place your most important keyword phrases in the following webpage elements:
In Accrisoft Freedom, this is called "Title" and is located right below the web page text editor.
- Each webpage should have a page title.
- Each webpage’s page title should be unique—no duplicates!
- Page titles should be within 30-55 characters.
- Page titles should not be exactly the same as that webpage’s H1 header.
In Accrisoft Freedom, this is called Page Title or Heading 1.
- Each webpage should have an H1.
- Each webpage’s H1 should be unique—no duplicates!
- Include only one H1 per page.
- URLs should be static and human-readable.
- URLs should be under 115 characters.
Ask your Accrisoft Freedom provider to set your URLs to be human-readable.
Additional SEO Best Practices
In Accrisoft Freedom, this is called Description and is located in the section right below the web page text editor.
Search engines don’t read meta descriptions, but people do, so write something compelling that will convince searchers to click.
- Each webpage should have a meta description.
- Each webpage’s meta description should be unique to that page.
- Meta descriptions should be within 50-150 characters.
Do NOT list meta keywords on your website. In Accrisoft Freedom, there is a field for listing focus keywords, but we recommend leaving this field blank. It is no longer a best practice—in fact, meta keywords have become a bad SEO practice and could make your website look spammy.
Image ALT Tags
In Accrisoft Freedom, this is called Alt Text and can be applied to an image when choosing one from the File Manager.
ALT tags are important because, while search engines can’t see images, they can read image ALT tags. ALT tags also enable visually-impaired individuals to use screen readers to hear a description of the image. And, images with ALT tags will appear in Google Images.
- Every image on your website should have an ALT tag.
- The ALT tag should accurately describe the image.
- Include keywords when applicable.