By Jeff Kline

Blog

20 Blog Post Ideas For Nonprofits

Tuesday, February 18, 2014

writing ideasWriter’s block—it happens to the best of us, especially when we’re producing content on a weekly basis. 

Below, you will find a list of 20 blog ideas that can work for any nonprofit or association. Take a look and get inspired!

1) Promote an upcoming event.

In addition to providing all of the basic details (date, time, location, etc.), be sure to highlight the most exciting aspect of the event (a high profile speaker, a musical performance, a raffle giveaway, etc.). The Houston JCC promoted its annual Jewish Book & Arts Fair and announced this year’s top speakers.

2) Recap a speaking event. 

Share important takeaways, or post the full video and transcript. (Note: Including the transcript is important, because search engines can’t tell what your blog post is about if it only contains a video.) The Massachusetts Economic Development Council did a great recap of their Spring Conference.

3) Promote members.

Introduce your newest members (like One Percent for the Planet did) or share a member’s success story. This is a good member retention strategy.

4) Announce your fundraising/advocacy goals.

Write about how much money you hope to raise and what your organization will do with the money. Check out Susan G. Komen’s announcement of their 2014 advocacy priorities.

5) Give fundraiser updates.

Not  only will this keep your supporters informed on the status of the fundraiser, but it will also serve as a reminder to those who haven’t yet made their donation. Kiva posted when they reached $200 million in loans.

6) Recognize donors

If an individual or an organization makes a large contribution, this is a great way to put them in the spotlight and express your gratitude. Plus, if you publicize the fact that a credible individual or organization is investing in your nonprofit, it will make their peers feel comfortable about donating to you, too. See how Community Solutions recognizes their donors.

7) Teach your audience how to do something.

Everyone loves a good “How to” post. Write a tutorial on a topic that is relevant to your target audience. The Goodwill blog inspires people to shop at the store by providing DIY tutorials that use thrift store finds.

8) Share tips.

A list of tips is a quick and easy way for readers to learn something new. Include a number in your title to signal to people that your blog post is an easy-to-digest list. The Alzheimer’s Association posted 5 Tips To Help Caregivers Get Their Zzzs.

9) Share breaking news that’s relevant your members.

If your nonprofit has an advocacy aspect, you can use your blog to keep members informed on new and pending legislation. Feeding America posted a blog titled The Farm Bill And The People It Impacts

10) Write about the benefits of being a member of your organization.

If someone is on the fence about joining your organization, this could help steer them in the right direction. The New Bedford Area Chamber of Commerce wrote a great blog post on the benefits of joining a chamber.

11) Show evidence of the good work your nonprofit is doing.

Prove to people that your nonprofit is worth investing in. This blog post from Save The Children shows sponsors how much their handwritten letters mean to the children who receive them.

12) Interview an industry leader or inspiring person.

Share the transcript or highlights of the discussion in a blog post. You could even post a video or a podcast of the interview! World Vision posted a conversation with a prominent screenwriter.

13) Share research findings and data.

Use your blog post to elaborate on the data and explain what it means. The National Association of Realtors has an entire blog dedicated to housing stats and analysis.

14) Post an infographic and explain the data.

Hire a professional designer to create an infographic based on research findings and statistics, or share an existing infographic (be sure to give credit to the original owner). (RED) shared an infographic designed by GOOD Magazine.

15) Answer questions.

Ask your members to provide feedback or ask questions, then answer them in a blog post. Check out one of the Sierra Club’s Ask Mr. Green posts.

16) Create a photo blog.

Tell a story through photos. World Vision used a series of photos to showcase the people who support their organization.

17) Run a contest.

A great way to get people to interact with your blog is to offer up a prize. Tell your readers they can enter into a drawing by commenting on your post. 1Love offered up concert tickets to motivate people to donate.

18) Share a volunteer’s experience.

Check out the Akshaya Patra Foundation’s blog post written by a 14-year-old volunteer.

19) Provide a list of resources.

The American Chamber of Commerce Executives provides its members with a list of resources for working with boards.

20) Incorporate a holiday.

Think about when you’re posting—is there a holiday that week? For inspiration, check out charity: water’s beautiful Mother’s Day post.

 

I hope you found this list of blog post ideas and examples helpful! I encourage you to check out all of the blogs listed in this post for even more inspiration. 

Do you have an idea to add to the list? Share your idea (and an example, if you have one) in the comments section below!

Image courtesy of Writing Forward

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