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Do you remember those freezer pops that came in the plastic tubes, the ones your mom would snip at the top with scissors and hand out to you and your friends? To me, those freezer pops are an iconic reminder of hot summer days as a kid.
Among the group of kids I ran with, our favorite “flavor” was red, so those were always the first to go. We’d spend the rest of the summer suffering through orange, green, blue…and the dreaded purple pop. Now, years later, I wonder why the Fla-Vor-Ice company never made a box consisting entirely of red freezer pops.
It’s frustrating to pay for excess when you’ve already set your sights on something specific, whether it’s a red freezer pop or a potential customer.
Paying for excess is an issue many organizations deal with when engaging in online advertising. It’s true that Google AdWords is a great platform for targeting people based on their search queries, but what if you know exactly the type of person you’re looking for—their industry, job title, and even job function? Rather than targeting the search queries of the masses, you can use LinkedIn Ads to target a niche audience that will provide much more value to your organization.
LinkedIn Ads is an advertising platform that enables users to create and run ad campaigns targeted at a niche audience of LinkedIn users. Advertisements on LinkedIn come in three formats—text and image, text and video, and just text. LinkedIn Ads is a fairly new form of online advertising, but it certainly has some strong advantages:
Because you’re targeting only the most relevant users, and because you’re only paying for the people who click, you can see why advertising on LinkedIn would yield a high ROI.
In order to truly take advantage of this powerful advertising platform and create an effective campaign, be sure to follow these best practices:
After a quick search online, it looks like a box of red-only freeze pops still hasn’t made its way onto the market. But even if you have to pay for some excess when purchasing your summer treats, you can find relief in knowing that your LinkedIn Ads campaign is extremely cost effective!
There’s an air of mystery surrounding Google’s massive social platform—how are people using it? What role do businesses play on Google+? And is it really here to stay? Come back next week to learn the truth about Google+!
Are you new to LinkedIn Ads? Download our handy step-by-step guide to help you set up your campaign!
The LinkedIn Ads User Guide is divided into four parts: creating your ads, targeting your ads, budgeting and payment, and monitoring and adjusting your ads
Image courtesy of Slow Mama