By Ben

Blog

The Rules of Email Marketing

Thursday, June 27, 2013

Email marketing has certainly become a hot topic of late, as ISPs are becoming less and less tolerant of unwanted email sent to their users.

We’ve been paying close attention, and are hard at work on building improvements into Freedom to optimize your email campaigns.

In the meantime, remember these important concepts to ensure optimal delivery rates:

  • Only send email to people who explicitly requested to receive it from you
  • Do not purchase lists or collect email addresses online
  • If some of your emails are bouncing, do not continue sending to those addresses

Here’s a video with some useful information about how the rules of email marketing work, and how to adhere to best practices:

 


Click here to see how we've integrated with Mandrill, leading to improved view and click rates, and fewer spam complaints.

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