5 Ways To Get People To Read Your ContentThursday, February 28, 2013
Amplifying Your Message
We’ve spent the last two weeks learning how to create optimized content that resonates with your audience and earns high rankings in search results. If you stop there, and just rely on organic search traffic, you’ll get a fair amount of visitors. But you don’t want a fair amount – you want to attract a large, meaningful audience! All it takes is a little extra promotion and amplification of your content to draw in an even larger readership.
Today, I will discuss 5 ways to share and promote your content through social media, call to actions, email marketing and paid search.
1) SHARE YOUR CONTENT ON SOCIAL MEDIA
Great content spreads like wildfire on social networks. Social media users are constantly looking for interesting articles, photos and videos to share and discuss with their friends. Your content can be that interesting “something” that they share!
Share your content on all social networks on which your nonprofit has a presence – Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Google+, etc. As your followers begin to share it with their followers (extending your reach even further!) your content has a better chance of getting picked up by journalists, bloggers, and prospective members and donors.
M Magazine does a great job of promoting its website content on Pinterest by pinning in all different categories of interest, including homes, fashion, wedding ideas and more. Every pin leads back to a landing page on M Magazine’s website. And every time a pin is liked or repinned by a Pinterest user, M Magazine extends its reach to that user’s network.
2) ADD SOCIAL SHARE BUTTONS TO YOUR CONTENT
To make your content easier to share, be sure social media share buttons are embedded on all of your web pages, blog posts, ebooks, videos, images and articles. The New York State School Boards Association website features social share buttons at the top of each page, empowering visitors to promote your content to their social networks with just one click.
(Please note: Social share buttons shouldn’t be confused with social media icons, which are just images that link to your organization’s social media accounts. Both should be incorporated into your website.)
When someone clicks a social share button, a prepared post is generated. The user can choose to change the message, if desired. Then all he has to do is click to tweet or share.
3) PLACE CALLS TO ACTION ON YOUR WEBSITE
Use website elements like your image slider and call to action boxes to help your website visitors find your content. Cabarrus Economic Development uses a large call to action button to point web visitors to its Fast Facts Overview.
4) USE EMAIL MARKETING
Email marketing is one of the most cost-effective strategies for pushing your content to your audience. Not everyone visits Facebook and Twitter on a regular basis, so email marketing is a more surefire way to get your content right in front of them. Allow people to subscribe to your blog so you can send them a new email every time you publish a post!
5) PAY FOR CLICKS
Paying to promote your content is a good strategy to use if you want to earn some initial traction to your content before relying solely on organic traffic. Google Adwords, LinkedIn, Facebook and Twitter are all appropriate platforms for advertising your content.
Creating great content is just the first step of a successful content strategy. Second on your priority list should be promoting your content and getting your message heard. Use all of your internet marketing tools - social media, calls to action, email marketing and paid search - to promote and share your content, and begin drawing in a larger online audience!
UP NEXT: WEBSITE DESIGN FOR NONPROFITS
An effective website design is crucial to making a good first impression. That’s why next week we’ll be switching gears to talk about one of my favorite topics, website design for nonprofits. This series will be dedicated to learning about minimalism, navigation layout, mobile and responsive design, and more!