By Jeff Kline

Blog

My Favorite Things: 13 Internet Marketing Trends

Thursday, January 17, 2013

my favorite things julie andrewsJulie Andrews sang about raindrops on roses, but many of my favorite things pertain to today’s fascinating digital world. For some reason, I just can’t get enough of SEO strategy, social media marketing, and web design and development.

Even if the Web isn’t your favorite thing, you do understand the huge role it plays in the way we do business today. So to ring in this new year of internet marketing, I’m going to spend the month of January sharing a few of my favorite things. Come back each week for a new list of 13 digital trends that are going to be important in 2013. 

This three-part series begins today with a few of my favorite things…about internet marketing.

1) YOUR NONPROFIT'S DIGITAL COMMUNITY

If the online social world has shown us anything, it’s that community matters to our success. To build that community, you should leverage online forums, discussion boards and email marketing.

These outlets allow us to “push” our content as we see fit, while still getting the “pull” of our community interactions. The personally-produced content from those contributing to your forum, as well as the measurable way an email leads your audience to your site’s content, is unarguably valuable.

The nonprofit Hands on Charlotte uses LinkedIn Group discussion boards to recruit volunteers for the upcoming projects listed on their website.

linkedin group discussion board example

2) SOCIAL MEDIA FOR NONPROFITS

Each year, social media becomes an even more valuable tool for nonprofits. Social Media Today gives us an idea of what to expect in 2013:

  • In-house social media managers will become more prevalent
  • More nonprofits will leverage the hub and spoke model
  • Content creation will become more targetedsocial media icons
  • Social TV will become mainstream
  • Social media will become a fundamental element of all business functions

3) SOCIAL MEDIA AS REAL-TIME MARKETING

Nonprofits that engage in real-time conversations with their customers and members via social media will enjoy greater success than organizations that stick solely to mass messaging like email marketing.

4) EMAIL MARKETING FOR NONPROFITS

Some may think email marketing is losing its effectiveness, but targeted, personalized and relevant email campaigns are more effective than ever for reaching qualified leads.

Consider finding an email marketing tool that’s fully integrated with your website. Our very own web development software, Accrisoft Freedom, comes with a built in email marketing module.

5) CUSTOM EMAIL TEMPLATES FOR NONPROFITS

Use custom email templates to create authentic, branded messaging that better engages your audience.

6) VIDEO FOR NONPROFITS

As many of you know, nowadays it is extremely hard to catch a viewer’s attention, let alone keep it for more than a few minutes. That’s why video marketing has become a key component in promoting your nonprofit. 

If you’re not sure where to begin, take a look at our Top 10 Best Video Marketing Ideas for nonprofits! And check out how Accrisoft changed the way Frequently Asked Questions should be answered

7) THE WORD ON THE STREET

Keywords and content are important to building your nonprofit’s SEO, but what you write isn’t the only thing that matters anymore. Searchers will often place more trust in a review written by someone outside your organization.

Increase the likelihood of earning customer reviews by making your existence known on Google Places, Bing and Yahoo! Go ahead and create a Yelp profile too, and check out Search Engine Watch for more details.

charlotte chamber review on yelp

8) NONPROFIT SEO CHECKLIST

The best way to keep up with the changes is to use this weekly SEO checklist, via Website Magazine. Items include:

  • Check sitemaps with Google Webmaster Tools
  • Look for crawl errors
  • Fix broken links
  • Tune up title tags
  • Revise meta descriptions
  • Follow the trends
  • Add internal links
  • Seek out your best search phrases and use them… A LOT!

9) BLOGGING FOR NONPROFITS

Be sure to maintain your nonprofit’s blog by posting at least once a week. Blogging is an important part of your digital presence that will help develop leads, increase SEO and establish you as a leader in your industry. 

If you need help getting motivated, get some pointers on How to Blog Faster, Better and Stronger or pull from our 15 Blog Post Ideas.

10) INTERACTIVE BLOGS

Make your nonprofit blog more interactive and engaging by using a blogging platform that allows readers to leave comments. Ignite conversations by replying personally to each comment, and eventually your blog will become your nonprofit’s very own online community. 

11) CONTENT MARKETING FOR NONPROFITS

Whether you are writing content for your nonprofit website, Facebook page, blog or email campaign, you need a plan for your content development! According to Econsultancy:

  • Only 38% of companies have a content marketing strategy in place
  • But 90% believe it will become more important in 2013
  • 55% of in-house respondents and 58% of agency respondents say that they (or their clients) are working on a content marketing strategy

12) GREAT CONTENTwrite great content

Search Engine Optimization used to depend on having the right tags or keywords embedded into your website. Although those tactics are still important, search engines like Google will begin to focus more on the quality, originality and frequency of a website’s content. Relevancy matters too, so avoid industry jargon and use words that your customers would use.

13) COLLABORATION

Today’s digital world provides us with opportunities to collaborate with people we would normally never encounter. We are empowered by social media, blogs and review sites to absorb and share knowledge, whether it’s personal advice, product reviews or step-by-step tutorials.

By embracing digital collaboration, your nonprofit organization can contribute to the success of others while simultaneously sharing knowledge that builds your visibility and credibility.

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UP NEXT: MY FAVORITE THINGS ABOUT GOOGLE

I hope my list of 13 digital marketing trends for 2013 has inspired your nonprofit to begin enhancing your online marketing tactics. Come back next week for a list of useful Google functionalities, tools and apps!

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