6 Ways To Boost Your Social Media Strategy in 2013Thursday, December 27, 2012
As we approach the end of the year, we have also reached the end of the Social Media for Chambers series. For the past three months, we have covered the basics of each social network, the steps to set up social profiles, and best practices for engaging your chamber’s audience. Now that you understand how to use social media, today’s blog post will teach you six ways to make the most of your new social media strategy in 2013.
1) STREAM YOUR TWEETS ON YOUR WEBSITE
Earn more views of your tweets by streaming them onto your homepage or media room. A real-time feed of Tweets (blog posts, too) will add a dynamic element to your chamber website.
Follow these simple instructions to embed a Twitter feed onto your website:
- On your Twitter page, click Settings. Select Widgets, then Create New.
- Fill out all of the information required and click Create Widget.
- Twitter will automatically generate a code. Copy and paste this code into the HTML of your website.
2) EMBED A VIDEO ON YOUR WEBSITE
Another great element to add to a webpage is a video from your chamber’s YouTube channel. Revisit my YouTube post for instructions on how to embed a video onto your website.
3) PROMOTE YOUR SOCIAL PRESENCE ON YOUR WEBSITE
Make it easy for website visitors to find your chamber on social media. Include linked social media icons in the footer of your website, so no matter what page they’re on, they have easy access to your chamber’s social networks.
4) ADD SOCIAL "SHARE' BUTTONS TO YOUR CONTENT
You should place social media "share" buttons on all of your chamber’s digital content - every web page, every blog post, every PDF, every Event page. This button encourages visitors to share your chamber’s content with their Facebook friends, Twitter followers and LinkedIn connections!
Share buttons keep things simple. For instance, when someone clicks a Facebook share button, an auto-generated post appears, completely ready to be shared.
This is what happened when we clicked to share the U.S. Chamber of Commerce’s Hiring Our Heroes webpage:
5) DEVELOP A SOCIAL MEDIA POLICY
A social media policy protects both the organization and its employees. Develop a social media policy for your chamber that provides guidelines on how your chamber should be represented online, the types of personal social media activity that will be penalized, and which employees are allowed access to the chamber’s social accounts.
- 10 things to consider putting in your social media policy
- 8 Ways your social media policy may violate federal law
- Example social media policy to get you started!
6) ADVERTISE ON SOCIAL MEDIA
Have you considered running an ad campaign on one of your social networks? A look at the pros and cons will help you decide.
- Pros - In addition to an audience of 1 billion users, Facebook ads promoting events often yield high ROI.
- Cons - Many users consider Facebook ads to be spam. You’ll also find low conversion rates for ecommerce ads.
- Pros - Promoted tweets are inexpensive and offer multiple levels of engagement – users can click the link, reply to the ad, retweet it, or favorite it.
- Cons - Twitter users have short attention spans, so it’s difficult to create an ad that doesn’t get overlooked.
- Pros - Of LinkedIn’s 187 million users, 45% are decision makers in their organization. That’s probably why B2B ads on LinkedIn yield such a high return on investment.
- Cons - However, the overall click through rate of ads on LinkedIn is only 0.025% while Facebook ads average at a 0.05% CRT and Twitter ads at 1%.
THE SOCIAL MEDIA REVOLUTION
If our Social Media for Chambers series still hasn't convinced you of the importance of a strong social presence, this video might just do the trick.
I hope the Social Media for Chambers series has opened your eyes to the power and influence of social media marketing. I also hope this final post will help you put the finishing touches on your social media strategy as you move into the new year. Best of luck to your chamber in 2013!
UP NEXT IN 2013: NEW YEAR, NEW BLOG
The chamber blog is declaring a New Year’s resolution of it’s own! In 2013, my vision for this blog is to provide best practices and strategies to not just chambers, but all membership-based and nonprofit organizations. The caliber of content won’t suffer; rather, by focusing on the core objective of all membership-based and nonprofit organizations – membership retention – I intend to provide you with the most in-depth information yet!
SOCIAL MEDIA RESOURCES OF 2012
Did you miss out on any of these great social media resources?