By Jared Serfozo

Blog

Email Marketing - Wistia Video Integration

Monday, September 10, 2012



If you’ve navigated around our site at all, you’ve probably noticed that we feel strongly about video. Videos are a great way to connect with an audience, and we’re always looking for ways to make distributing videos easier using our software. To this end, we’ve integrated our Email Marketing module with Wistia, a professional video hosting service.

This integration makes sending video in email campaigns easy, and not only will you be able to see who opened your email, you’ll be able to see who watched your video and exactly what parts they watched using Wistia’s heatmaps.

These metrics give extremely useful feedback on whether or not you’re reaching your customers, and if your message is getting delivered the way you want.

I also recommend reading Wistia’s blog entry explaining why video and email are the perfect match.

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