By Ben

Blog

Successful Email Marketing

Wednesday, August 8, 2012

The Email Marketing module is one of our most popular modules, and something that really adds to the value of Freedom CMS. When used correctly, it can be an excellent marketing and communications tool. However, if used incorrectly, it can lead to a number of problems, including blacklisting and server crashes.

We want to educate our users, which is why we put together a document of best practices for email marketers. It goes through four of the most important steps for managing successful campaigns, explaining why each is important and giving step-by-step instructions for accomplishing each task within Freedom.

For a quick overview, here are the high-level steps:

  1. Only send email to people who want to receive it
  2. Perform maintenance on your subscriber lists
  3. Make sure you're on the right server
  4. Educate your marketing staff

If you engage in any email marketing, we strongly recommend that you read the entire document, which is also accessible from directly within the Email Marketing module.

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