By Jeff Kline

Blog

9 Content Ideas For Your Chamber Website

Thursday, May 31, 2012

It takes more than just bricks to build a house – you also need drywall, plumbing, flooring, insulation…the list goes on. Similarly, to build a strong and dynamic website, you need more than one type of content. In today’s post, I have listed nine content ideas to incorporate into your chamber website.

 

Here is a good example of webpage content. The Greater Oklahoma City Chamber of Commerce has a good image and supporting text with links. Click the image to see the rest of the page, which contains several useful resources, such as their Relocation Kit, Relocation Testmonials, and Employee Relocation Resources. Your content should aid or support your visitors, and here are 9 ways to bring them quality content!

1) Webpage text

When you first sit down to create your website content, you’ll probably begin by writing a short “welcome” paragraph for your homepage. Though web text is the most obvious type of content, it isn’t necessarily the easiest to produce. Check out last week’s post for 7 Tips For Writing Web Content.

2) Images

Images have a powerful impact on user actions. You can influence website traffic simply by placing focal images next to your most important pieces of content. Photos are particularly eye-catching, and can be used to enhance news releases, blog posts, and the text-heavy subpages of your website.

3) Video 

Top-flight video editing software, such as Adobe After Effects and Adobe Premier, is available for those who are skilled in video editing. But thanks to the invention of user-friendly software like iMovie and Windows Movie Maker, it is easier than ever for the less experienced of us to create and edit our own videos. 

Try this – set up interviews with different chamber members and create a “business spotlight” video series. In addition to posting them on your chamber website, the videos will also make great blog posts.

4) Blog posts

A blog can serve many purposes. It can be your way of broadcasting news to your community. It can be a thought-leadership tool for sharing original ideas. Or it can be a combination of the two. This is a big topic, and we’ll dive deeper into the subject of blogging in a future post.

5) Podcasts 

Your chamber probably brings in important speakers from time to time. Take advantage of these information-rich events by repurposing them into your own web content! Record the speaker, get a release form signed, and create a podcast of the event. Make it available for download on your chamber website, and soon people will be listening to your content on their iPhones as they drive to work!

6) Events

Every chamber website should feature a calendar of events. In addition to promoting chamber events, you should also allow members to submit and promote their own company events. And it always helps to promote upcoming events in a side-column on your home page.

7) Feeds

You can also use your website’s side-column to feature an RSS feed of your blog or Twitter posts. Because RSS feeds automatically display content as it is published, they assist in the task of constantly updating your web content. 

8) News

All news releases pertaining to your chamber should be housed in your website’s newsroom. (Your newsroom can also be used to republish other types of content, such as photos, videos, blog posts and podcasts.)

9) Free resources

Provide your visitors with downloadable web content like webinars, whitepapers, e-books and study reports. And the price to pay for such exclusive content? Merely the completion of a non-intrusive registration form, which will convert “just a visitor” into a registered member of your online network. Your members will appreciate the free documents, and you’ll build your email list!

Your ideas?

These are just a few of the many types of web content that would be appropriate for a chamber website. I’d love to hear your ideas!

  • What other types of content are featured on your chamber website? 
  • Is there a particular type of web content you find difficult to produce? 
  • What do you find to be the most successful type of content, in terms of user engagement?

Leave a comment below or email me!

What types of content are missing from your website? 

 

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