Training: Engagement and RetentionThursday, May 24, 2012
Wistia is a video hosting service we use, in part because they provide excellent statistics. One of our favorite things about it are the heatmaps created for each person who views any of our videos. These heatmaps show us how much of a video people watched, and if there were any sections that they skipped or watched over again. This information helps us identify which sections of the video need to be redone or scrapped altogether.
Our training videos with the best engagement are “Using Forms,” “The Link Wizard,” and “Editing Menus.” Each of these videos is under two minutes long and has an average engagement around 70%.
These videos are three of our five “Getting Started” series videos for the Blue interface. We created these short videos to replace a 50 minute “Freedom Fundamentals” training video, which had over 1,200 views but an average engagement of 0%.
Recently, we took one of our most-watched training videos, The WYSIWYG Editor, whose current engagement is 2%, and reduced its length from 26 minutes to only 6 minutes. This video has just been released, so we’re excited to compare the statistics after it gets some views. We hope that this new, shorter video will keep viewers engaged and lead to better retention of information.