By Jared Serfozo


The Importance of Weekly Training

Tuesday, March 8, 2011
Does your Content Management System provider offer weekly trainings to keep you and your clients up to date on the latest developments and features? Doctors read the latest medical journals, stock brokers stay up to date on the market, and so should you be keeping up with your CMS.

Weekly trainings should be available to both you and your clients from your software providers. Some of the benefits include: 

Preventative Maintenance. One of the biggest benefits from weekly trainings is the decrease in support calls and emails. Not only will you find extra time for your support team to invest in other projects, but you will have happy, educated, and empowered customers.

Potential Upselling. When clients attend trainings, itís not only a great way to refresh their knowledge on features they already have, but also a fantastic way for them to see other features in action. Perhaps they have been considering online commerce, or email marketing, but were unsure where to begin. Trainings are excellent to showcase these features, allow for any questions, and hopefully nudge them in the right direction.

Provide Feedback. If you work with a software provider who doesnít encourage feedback on their Content Management System, it hurts both you and them. Without customer feedback, a CMS canít evolve or adapt to meet the needs of its client base. Donít get stuck with a software provider who doesnít listen. Trainings are great for a live exchange of knowledge and for the software company to capture ideas, feedback, and suggestions.

Educated Clients. If your clients feel good about your CMS, and are knowledgeable with its features, they will have a better experience. In turn, their websites will be better maintained and they will be more likely to recommend your services to others.

If you can find one extra hour a week to attend a training, youíll experience first hand how these benefits impact you and your clients. And always remember, empowered customers are happy customers.


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