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Tuesday, February 4, 2014

Understanding Your Audience's Decision-Making Process

Posted by: Jeff Kline

Create ultra-relevant content by understanding what kind of information your audience needs at each stage of the decision-making process.

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     Tags: content marketing
Tuesday, January 28, 2014

How To Create Audience Personas For Your Nonprofit

Posted by: Jeff Kline

Your content has a much better chance of attracting people and eventually converting them into a member or donor if you know who you’re talking to. I mean really know them.

That’s why you should create personas for the target audiences you are trying to reach.

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     Tags: content marketing
Tuesday, January 21, 2014

How To Get Started With Content Marketing: An Overview

Posted by: Jeff Kline
start line

Ready to dive into content marketing? Check out the 9 steps to launching your organization's own content marketing program!

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     Tags: content marketing
Tuesday, January 14, 2014

Content Marketing and Search: How To Write For SEO

Posted by: Jeff Kline
woman thinking

Google search, and the way people use it, has changed. Learn how high-value content plays an important role in SEO.

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     Tags: content marketing
Tuesday, January 7, 2014

Content Marketing for Nonprofits

Posted by: Jeff Kline

Content marketing is one of the most important marketing strategies today. It affects SEO, reputation, quality of leads, and customer/member retention.

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     Tags: content marketing

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