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Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
The next marketing topic we’re covering in the “COVID-19: 6 Things to Know and Do” series is social media. While your content will shift to cover topics as it applies to business and membership in the health crisis, your strategy should remain constant. If your nonprofit hasn’t yet defined any goals for utilizing social media, now is a great opportunity to map them out.
It’s paramount to communicate regularly to your members through email marketing during the health crisis to keep them informed and engaged. The most important thing to keep in mind before writing or sending an email campaign right now is to ensure you are producing high-value content to your members. Because let’s face it, all of our inboxes are being bombarded right now with message after message regarding COVID-19. You want your members to keep your nonprofit top of mind while there cannot be in-person gatherings, and you want your content to be of value. How do you do that exactly?
Many nonprofits have quickly created a COVID-19 landing page on their website. This page can be regularly updated during the health crisis to provide members with information about local and state government recommendations, business, workplace, health and advocacy resources, employment opportunities and community outreach.
Right now, every nonprofit, Chamber of Commerce and organization has had to shut their doors, cancel events and adapt to a new normal. Many nonprofits are using the news module or blog feature on their website to post information about resources, employment opportunities and local government news. In the third part of our “COVID 19: 6 Things to Know and Do” series, we are showcasing examples of 4 nonprofits using a news module and/or blog to keep their site visitors and members up-to-date as information develops.
Your website is going to be the first place people will turn to when searching for information about your nonprofit during COVID-19. One way to keep your members and audience up-to-date on important information like temporary closure, change of hours and available resources is through using home page alerts.
We are all living and working in a time of the unknown. These are uncharted waters for everyone and our hope is to be a resource to help nonprofits navigate through this time. We wanted to create ongoing resources that your nonprofit can turn to best utilize its website, digital marketing and social media to communicate to members during the COVID-19 pandemic.
Each year, our team at Accrisoft looks forward to showcasing Chamber of Commerce websites that truly stand out from the crowd in terms of design, user-experience, navigation and functionality. Our team has compiled a list of the top sites that meet our tough criteria for being the best.
Rogers-Lowell Area Chamber of Commerce is celebrating the launch of its new website and membership management software system to manage members, operations and sales. We wanted to highlight the top features on this site and congratulate this Chamber of Commerce on using a total software solution for their organization.
Membership management software is the hub for much of your organization’s activity. It’s where your staff goes to manage your members, and where your members go to engage with your organization. Staff and members interact with the system constantly. So it’s in your best interest to facilitate a smooth experience for all parties.