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Insights for Websites, Digital Marketing, and Software
Welcome to the Accrisoft Blog. The purpose of this collection is to share our team's domain expertise with you to help you make the best website, digital marketing, and software decisions for your organization. We have decades of experience working with Associations, Chambers of Commerce, Economic Development Organizations, JCCs, Real Estate Associations, and Nonprofits. Our blog is regularly updated to featured new content to keep you and your organization at the forefront of technology. Because let's face it: The internet is the fastest growing industry ever known to mankind. It has completely changed the way that we all run our businesses and organizations, and there's no going back. With that being said, it is essential to adapt to this rapidly changing environment. While the internet has made our operations processes easier, the web is still a complex being that requires guidance, knowledge, and expertise. That is where we at Accrisoft come in to help guide the way.
The National Association of School Resource Officers (NASRO) is celebrating the launch of its new software system to manage members, operations and sales. We wanted to highlight the top features on this site and congratulate this Association on using a total software solution to better serve their members and organization.
Please join us in congratulating Urban Libraries Council on the launch of their new Member Hub website and membership management software. As the premier membership organization of North America's leading public library systems and the organizations that serve them, the Urban Libraries Council now has a better membership management system that allows them to tie their finance, events and membership all to their website. They have eliminated the headache of storing their data in spreadsheets and they now have the freedom using more automation through a better membership management process.
You can easily connect prospects to your membership association by having an up-to-date and engaging Business profile to appear in Google Search and Maps. Your listing is your organization’s virtual storefront property on Google. You can share updates, add/edit important business details, post offers, upload photos, respond to reviews and interact with people through Google My Business. Do you have a member who absolutely sings your praises? Ask them to share that love in a Google Review for others to read about.
You might be looking for a way to update your Real Estate Association’s website, but it’s not in the budget for a redesign right now. Or maybe you are in the process of redesigning your real estate association website and need some tips on how to structure your content. Wherever you find yourself right now, you can give your site a new look and feel by simply freshening up your navigation and content. Having a solid structure for your website using information architecture—the organization of helping users navigate where the information they want is—will only benefit your association.
Recently, our team had the opportunity to present alongside Kris Kellogg, Chief Revenue Officer at the Charlotte Regional Business Alliance, about revenue models and tech strategies at the Association of Chamber of Commerce Executives Future of Chambers Summit. We wanted to share some key takeaways with you along with the recorded video for you to watch the 45-minute discussion on a topic that’s raising a lot of questions throughout the Chamber world.
Please join us in congratulating Clarksville-Montgomery County on the launch of their 4 brand-new websites: Clarksville Area Chamber of Commerce, Clarksville Economic Development Council, Clarksville Industrial Development Board and Aspire Clarksville Foundation.
Each of these websites uses the same design yet they are branded differently for each organization. Clarksville-Montgomery County is able to manage the content and components for each organization using one platform with Accrisoft’s Freedom Software. We wanted to highlight some of the top features on each site.
Please join us in congratulating OneSpartanburg, Inc. on the launch of their brand new website. This new organization was formed by the merging of the Spartanburg Area Chamber of Commerce, the Spartanburg Convention and Visitors Bureau, and the Spartanburg Economic Futures Group in order to maximize their community's investment. Their vibrant new website is a reflection of their dedication to Spartanburg County residents and businesses. Below we will share some of the top highlights from their site.
The big question Directors of Marketing are facing during the COVID-19 pandemic is: “How can I do MORE and add value with my limited marketing budget?” We know that due to the circumstances of this year from shutdowns to now the normal of working-from-home, your resources are limited. Maybe that website redesign your team planned and budgeted for isn’t going to happen this year, but you still want to provide value to your members.
Deciding on the look, feel and design of a website can become all-consuming when beginning a website redesign or launching a brand-new site. While design trends change and site updates can be made regularly, the way in which your Economic Development Organization displays its navigation and the content that makes up your pages has the most value to your members. You want the journey from searching for an answer to solve to be effortless for your site visitor. This success can be measured by the importance of how and where you have your content displayed, also known as information architecture.