Email is an important part of a marketing campaign, and bringing traffic back to your site each time you add a new blog entry can be an effective way to drive traffic. Setting up automatic email notifications when a new blog is posted is simpler and more effective with this new feature.
When configuring the Blog in Green > Toolbar, users can now select a subscriber list from the Email Marketing module. Then, anytime a blog goes live on the website, an email campaign will be sent to those users (after a short "grace period," during which time the campaign can be canceled). It's that simple, and no other setup work is required.
In addition, the content and design of the email that's sent out is fully customizable.